Guerrilla P.R.
How You Can Wage an Effective Publicity Campaign...Without Going Broke
Levine, Michael
Publisher: HarperBusiness
Year Published: 1993
ISBN: 0-88730-664-0
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Sources Select ResourcesThis book is an action-packed, how-to and why-to manual that empowers anyone dealing with the media. Through his conversational style and hundreds of real-life stories, Levine actually instructs the reader on how to think like a publicist.
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