Framing the Future
How Progressive Values Can Win Elections and Influence People

Polls show that most Americans favor progressive policy, but they also embrace conservative philosophy. George Lakoff and other analysts have shown that, in order to reclaim America for all Americans, progressives must put forth our moral vision, celebrate our values and principles, and shout them out loud. But which values? And how do we communicate them?
In Framing the Future, consultant and political strategist Bernie Horn argues that the task is easier than it sounds. His book proposes a new philosophy of progressivism that articulates what we really stand for. He offers readers an original, poll-tested framework of values—freedom, opportunity, security—that distinguishes progressive positions from their conservative counterparts. And he offers practical suggestions—instructions on how and when to express these values.

Subject Headings

• Framing Issues
• Political Spin
• Political Strategy
• Progressive Politics