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Your Customer Profile 1
Part 1 - The Value of Creating a Customer Profile
Siskind, Barry
Article
2011
Sources HotLink
Your Customer Profile 2
Part 2 - How to Create a Customer Profile
Siskind, Barry
Article
2011
Sources HotLink
Do you know your customer? I don't mean whether their name is Antonio or Jessica, but rather, do you understand who they are as people and what motivates them?

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