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Exhibitors can get more bang for their buck
Siskind, Barry
Article
1998
Sources
Trade shows are effective marketing vehicles when used well.
Public relations at a trade show: A little effort goes a long way
Siskind, Barry
Article
2011
Sources HotLink
The media is constantly on the look-out for interesting stories, and not just the ones everyone else is covering. So, being big is not the panacea to PR; being prepared with a well thought-out plan is...
The Right Place to Exhibit - A Strategic Approach
Siskind, Barry
Article
2011
Sources HotLink
Finding the right show is difficult. Don't jump at the first opportunity that knocks on your door. You have lots of choices. Take your time and do your homework. The right show is a blend of audience,...
The Sources HotLink
Website
1996
Sources
A website and newsletter dealing with media relations strategies.


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