New Student Journalism Award for Excellence in Lung Cancer Reporting

December 6, 2010

The Canadian Lung Association and Lung Cancer Canada, in partnership with the Global Lung Cancer Coalition (GLCC), are launching the first Canadian Lung Cancer Student Journalism Award to recognize excellence in student reporting on lung cancer.

Lung cancer remains the leading cause of cancer death for both men and women, claiming the lives of 20,500 Canadians in 20091. People with lung cancer are often stigmatized for their disease, which is often seen as a "smokers" disease, whereas in fact, 15 percent of those with lung cancer have never smoked.2

The Lung Cancer Student Journalism Award presents an opportunity for aspiring journalists to demonstrate their expertise and knowledge of lung cancer through accurate and thought provoking reporting.

As a member of the Global Lung Cancer Coalition, the Canadian Lung Association and Lung Cancer Canada urge emerging young journalists to enter this competition. By doing so, they can help to raise global awareness of the leading cause of cancer-related deaths worldwide.

Two Prizes

Award for best print, broadcast or online story in English: $500
Award for best print, broadcast or online story in French: $500.

Eligibility and Criteria

* The competition is open to students enrolled in a full or part-time journalism program at a recognized Canadian university or college.
* The award is open to both English- and French-language students
* Applicants’ work should exhibit the following qualities: outstanding creativity in print or broadcast which reduces the stigma of and generates a greater public awareness of lung cancer.
* Stories must be journalistic in nature and based on fact
* Students can submit their work in either print, online or broadcast formats
* Both published and unpublished work will be accepted

Selection Criteria

After the submissions have been received, entries will be judged by a panel of journalists, health-care professionals and people who have been affected by lung cancer.

The judging panel will evaluate each entry on the following criteria:

* Stimulating a greater public awareness of lung cancer
* Reducing the stigma associated with lung cancer
* Creativity and innovation
* Accuracy and clarity
* Contribution to the lung cancer community

Winning entries and a photo will also be posted on the Lung Cancer Canada and The Canadian Lung Association website and will be announced by media release on March 31, 2011.

Deadline for submission is February 11, 2011.

All entries and supporting materials should be addressed to:

Director of Marketing and Communications
The Canadian Lung Association
300 – 1750 Courtwood Crescent
Ottawa, ON K2C 2B5

Or to: awards@lung.ca

References:
1 Canadian Cancer Society’s Steering Committee: Canadian Cancer Statistics 2009. Toronto: Canadian Cancer Society. 2009
2 Lung Cancer Canada. Did You Know? Available at: http://www.lungcancercanada.ca/Education/Did_you_know/General_statistics.html. Accessed on July 5, 2010.

For more information contact:
Janis Hass
Director, Marketing & Communications
Canadian Lung Association
Phone: 613-569-6411
Email: jhass@lung.ca
Website: www.lung.ca

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