Professional Speakers: Market Yourself LOUD and PROUD

May 16, 2017

Professional speakers focus on presenting the essence of their message by molding a presentation that is unique and distinctive to their audience.

However, many speakers stumble on projecting their positioning and the benefit of their speech to their audience. They know what they stand for and who they are talking to, but the challenge here lies in one word: Articulation.

It’s not that many speakers don’t know how to articulate their thoughts or string together words with a point. It’s that they shy away from expressing themselves outstandingly. They stumble to find the words that identify their brilliance, thus they resort to the safe corner of humility. But for that moment they're speaking, they should put their exceptional abilities on paper and distance themselves from the humility corner.

MARKET YOURSELF LOUD AND PROUD

The words you use can make a difference in the effectiveness of how you promote yourself. Use words that are compelling, persuasive and magnetic.

Although it’s often believed people’s decisions are frequently based on logic, it’s emotional appeal that catches the attention of people. They first need to be emotionally drawn in. This applies to speakers as much as it applies to businesses. Businesses heavily focus on impulse buying. The “instant gratification” response. Buyers are first attracted to an item or service and then justify their purchase logically.

Speakers require this too. To engage your audience immediately, you must draw them in emotionally by using words that are convincing, attractive and arouse feelings. For example, saying “essential conversations” rather than “communication techniques”. You don’t have to obliterate the facts either. Strategically consider words that evoke emotion while implementing relevant facts within the sentence.

HOW TO IDENTIFY EMOTIONALLY COMPELLING WORDS, try this:

Read your local newspaper. Skim through a magazine or journal. Browse through a bookstore or search book titles on Amazon. Consider which headlines and/or titles catch your attention? Draw you in? Make your eyes glide down to the body copy? Now which headlines and/or titles appear cold? Uninteresting? And even forgettable?

A Toronto Academic author wrote a book on demographics and titled it ‘The Foote Report’. His co-author renamed it to 'Boom, Bust, and Echo: How to profit from the Coming Demographic Shift’. Guess what! The book became a best-seller. I’m pretty sure you wouldn’t have noticed the book if it were titled ‘The Foote Report’. But with the right words, the book was unable to be ignored.

Twitter is a great way for perfecting your sentences. With a limitation of 140 characters, you are forced to say your point or promote yourself in a way that will encourage feedback. You either get a response or not. If not, try sharing again, perhaps rewording your sentence.

Your SOURCES profile is another great place to perfect your sentences, promote yourself and capture the attention of your audience, in this case, journalists and the media. Your SOURCES profile is where you provide a description of what you do, what you know and WHY the media should call you.

Through SOURCES you can also submit News Releases regularly with newsworthy headlines. News Releases go out to the media and on the internet via RSS feeds, and are indexed by all search engines. Moreover, you can promote yourself through your SOURCES membership as an Author Speaker.

As a professional speaker how you present information, and what you choose to say has an impact on your audience’s attention. Profoundly articulate who you are, what your positioning is and the message you're trying to convey by capturing the emotions of your audience in your first few of sentences. Throw modesty out the window. Speak loud and proud.


For more information contact:
Tasha Meeuwenoord
Sources
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Website: sources.com