Your subject index headings are the most important feature of your
Sources
listing. Your choice of headings:
Tells journalists, editors and researchers you have expertise
in the subject they are looking up, and;
Leads them directly to your company or organization.
The number of calls you'll receive from the media directly relates
to the number, newsworthiness and specificity of your headings.
You should re-check your headings with each edition. Your organization
changes, the world changes, and news judgment changes.
More than 21,000 carefully chosen headings reflecting an extremely
wide diversity of topics are available to you in the Sources
Subject Index. A Subject Index Advisory Board reviews headings to
make sure they reflect recent developments as well as current norms
in the information sciences.
To select or review the headings under which you want journalists
to find you, start by going through the Subject Index in your copy
of Sources and look for headings which are relevant
to your organization, headings that best highlight your specific
areas of expertise.
To help you find the subject headings most appropriate to you,
we have also developed lists of headings arranged by broad category
(e.g. Law,
Health,
Science
and Technology) and by somewhat more defined sub-category
(e.g. Criminal
Law, Dentistry,
Computers).
We can send you a list of headings in the category which is relevant
to you at your request, or you can view them online at www.sources.com/Category.htm.
You are also invited to suggest additional headings be created
if none of the existing headings seems to fully describe some of
your areas of expertise. Your help in improving the Subject Index
ever further is very welcome; however, Sources retains
the right to make the final decision about the addition of new headings
to the Index.
As a rule, the more specific your headings are, the better. Choose
Employment for Disabled, or Employment/Executive, rather than Employment.
Avoid vague and general headings such as Education or Environment,
even if they are already in the book. Most of all, scratch your
head and do internal research to discover all the areas of expertise
and opinion your and your staff possess.
If you need more than 40 subject headings to fully describe your
organization, you may list yourself under additional headings for
only $5 per heading.
Ulli Diemer is the Sources Subject Index
Editor and Publisher.
See also:
Frequently
Asked Questions about the Sources Subject Index
Getting the most
out of your Sources Listing
Enhance
your listing and get the most for your dollars
Contacts: Connecting
directly with Canadian journalists
How
Sources magnifies your Internet visibility
|
| SOURCESCalendar
