David Letterman has his top ten lists, and now so does HotLink.We begin by offering our top ten recommendations for becoming (and remaining) media friendly:

1. Treat media representatives equally. Don't play favourites.
2. Treat media deadlines as your own.
3. Address a person, not a title.
4. Know the media's requirements.
5. Be accurate.
6. Be accessible.
7. Be consistent.
8. Be helpful and polite.
9. Don't speculate or "pretend" to know the answer.
10. Be professional.

See also:
Nurturing your relationships with reporters
Effective Media Relations

Lynn Fenske
“putting your ideas in writing”
E-mail: writer@lynnfenske.com
www.lynnfenske.com