1. Ask why they want you?

2. Other guests?

3. Length of time they need you?

4. Listen to it, live, taped or on the Web

5. Suggest other guests or expert callers

6. Alert potential expert callers who are supportive

7. Practice your messages out loud

8. Field tough, angry questions in rehearsal

9. When you're on -- don't debate, deliver your messages

10. Don't interrupt professional interrupters

Dr. Allan Bonner is leading a series of
Media Relations Courses being presented by Sources
Find out more