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Start and Run a Copywriting Business

Slaunwhite, Steve
Publisher:  Self-Counsel Press, Canada
Year Published:  2005  
Pages:  217pp   ISBN:  1-55180-633-9
Library of Congress Number:  HF5825.S56 2005   Dewey:  659.13'20'68

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Someone once remarked that writing without selling is like acting without an audience. For those writers interested in selling their services in a commercial arena then this book is a must-have reference. As part of the Small Business Series of Self-Councel Press, it provides all the instruction needed to set up business in the competitive, high-paying world of copywriting. By definition, copywriting involves writing any sales or marketing document, whether it be direct mail, advertising, online, audio/visual, annual reports or media materials. By its nature, it is writing that is tied directly to business activity, particularly sales and promotion and thereby is forever exciting, challenging and creative. For anyone wanting to embark on a career as a copywriter, this edition gives all the how-to advice from setting up your own business entity, self-promotion, determining fees, writing great copy and managing your resources of work, time and money. Now if you'll excuse me, I've got more reading to do.

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