| Home News Releases | Calendar Contact |
Sources Bookshelf
Start and Run a Copywriting Business
Slaunwhite, Steve
Publisher: Self-Counsel Press, CanadaYear Published: 2005
Pages: 217pp ISBN: 1-55180-633-9
Library of Congress Number: HF5825.S56 2005 Dewey: 659.13'20'68
Please see our media profile in Sources:
The Sources HotLink
Someone once remarked that writing without selling is like acting without an audience. For those writers interested in selling their services in a commercial arena then this book is a must-have reference. As part of the Small Business Series of Self-Councel Press, it provides all the instruction needed to set up business in the competitive, high-paying world of copywriting. By definition, copywriting involves writing any sales or marketing document, whether it be direct mail, advertising, online, audio/visual, annual reports or media materials. By its nature, it is writing that is tied directly to business activity, particularly sales and promotion and thereby is forever exciting, challenging and creative. For anyone wanting to embark on a career as a copywriter, this edition gives all the how-to advice from setting up your own business entity, self-promotion, determining fees, writing great copy and managing your resources of work, time and money. Now if you'll excuse me, I've got more reading to do.
Subject Headings
© Sources 2023. The information provided is copyright and may not be reproduced in any form or by any means (whether electronic, mechanical or photographic), or stored in an electronic retrieval system, without written permission of the publisher.