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Guerrilla P.R.
How You Can Wage an Effective Publicity Campaign...Without Going Broke

Levine, Michael
Publisher:  HarperBusiness
Year Published:  1993  
ISBN:  0-88730-664-0

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This book is an action-packed, how-to and why-to manual that empowers anyone dealing with the media. Through his conversational style and hundreds of real-life stories, Levine actually instructs the reader on how to think like a publicist.

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