Publicity & Media Relations Checklists
Yale, David R.
Publisher: NTC Business Books
Year Published: 1995
Pages: 190pp ISBN: 0-8442-3218-1
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The Sources HotLinkFor task-oriented, list making publicists (count me in!), here is the ultimate collection of checklists. Absolutely every PR activity is covered, from the initial approval process right through to hiring a clipping service to track your campaign.
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