Writing for the Internet
Publisher: Oxford University Press
Year Published: 2002
Pages: 128pp Price: $12.95 ISBN: 0-19-866285-8
Please see our media profile in Sources
: Sources Select Resources
Here's ample testimony that Internet communications don't read the same as print communications. The urgency of the Internet requires emphasis on brevity and clarity. Also consideration must be given to positioning (letting the reader know where they are and where they can go next) and the reader's purpose - are they visiting your site for factual information or for recreation? On paper there are a number of ways to keep your reader engaged, online the choices are limited, particularly when most online readers are in a hurry to "get to the point." Don't try to build and maintain a Web site without reading this book. All the tricks and techniques are here for grabbing and holding your online audience.
Sources is a directory for journalists, writers, news editors, researchers. Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers,
CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research
studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations
(NGOs), in Canada and internationally.
© Sources 2021. The information provided is copyright and may not be reproduced in any form or by any means (whether electronic, mechanical or photographic), or stored in an electronic retrieval system, without written permission of the publisher. The content may not be resold, republished, or redistributed. Indexing and search applications by Ulli Diemer and Chris DeFreitas.