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Writing for the Internet

Dorner, Jane
Publisher:  Oxford University Press
Year Published:  2002  
Pages:  128pp   Price:  $12.95   ISBN:  0-19-866285-8

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Here's ample testimony that Internet communications don't read the same as print communications. The urgency of the Internet requires emphasis on brevity and clarity. Also consideration must be given to positioning (letting the reader know where they are and where they can go next) and the reader's purpose - are they visiting your site for factual information or for recreation? On paper there are a number of ways to keep your reader engaged, online the choices are limited, particularly when most online readers are in a hurry to "get to the point." Don't try to build and maintain a Web site without reading this book. All the tricks and techniques are here for grabbing and holding your online audience.

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