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The Last Original Idea
A Cynic's View of Internet Marketing
K'necht, Alan; Rockstein, Geri
http://www.thelastoriginalidea.comPublisher: Infinity Publishing
Year Published: 2010
Pages: 100pp Price: $12.95 ISBN: 978-0741461452
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Alan K'necht, SEO, Internet Trends, Social Media & Innovations Expert
The Last Original Idea actually is an original idea - highly unusual in a world where "recycle" is the order of the day. It takes a light hearted look at the state of Internet marketing today and traces back each of the elements to its historical roots, clearly demonstrating that companies who understood the mistakes of the past were able to be profitable in the present. Others are a mere memory, lost in cyber-space.
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