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Sources Bookshelf
Marketing Nonprofit Programs and Services Proven and Practical Strategies to Get More Customers, Members and Donors
Herron, Douglas B. Publisher: Jossey-Bass Year Published: 1996 Pages: 300pp Price: $41.95 ISBN: 0-7879-0326-4JF6 Suggests a 15 point marketing strategy, concepts and methods to attract and satisfy customers, communicate an organization's message distinctly and effectively, and solve membership and program enrollment and retention problems for nonprofit organizations. Subject Headings
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