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Marketing Nonprofit Programs and Services
Proven and Practical Strategies to Get More Customers, Members and Donors

Herron, Douglas B.
Publisher:  Jossey-Bass
Year Published:  1996  
Pages:  300pp   Price:  $41.95   ISBN:  0-7879-0326-4JF6
Suggests a 15 point marketing strategy, concepts and methods to attract and satisfy customers, communicate an organization's message distinctly and effectively, and solve membership and program enrollment and retention problems for nonprofit organizations.

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