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Building & Running a Successful Research Business

Bates, Mary Ellen
Publisher:  Information Today, USA
Year Published:  2003  
Pages:  472pp  
A guide for entrepreneurs interested in launching, managing and building an independent research firm. Topics include how to get started, manage the business, marketing, and researching. Techniques on how to close the sale, managing clients, promoting services on the web, and tapping into powerful information sources beyond the web are also included.

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