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Sources Bookshelf
The Anatomy of Buzz How to Create Word of Mouth Marketing
Rosen, Emanuel Publisher: Doubleday Year Published: 2000 Pages: 303pp Price: $37.95 ISBN: 0-385-49667-2 Rosen describes the phenomenon of word-of-mouth communication and explains how it plays an integral part in marketing goods and services to the consuming public. Subject Headings
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