|
|
Powerful tools
to increase your visibility
As a SOURCES member, you have an array of media relations tools at your disposal.
These tools are designed to be key pieces of your public relations and media strategy.
Here are ways you can use SOURCES to get your message out and maximize your impact:
Customize your Sources media profile
SOURCES exists to help journalists find contacts, experts, and spokespersons to interview for their stories or to feature as guests on their shows. Your SOURCES media profile anchors your media destination page on the SOURCES site. Dozens of subject headings, news releases, Google search queries and other pointers lead journalists to your profile. This is where you provide a description of what you do, what you know, and why the media should call you. Sample profiles:
#1 –
#2 –
#3 –
#4.
More information about optimizing your listing here.
Use your subject headings to lead journalists to you
Your chosen subject headings tell everyone visiting your SOURCES page — and everyone who finds your SOURCES listing via a Web search — what topics you are ready to provide comment on. Your choice of topics
is crucial in leading the media to you. When reporters are assigned to do a story, the first thing they have to do is figure out who to call. When they do a search on your issues — on the SOURCES site or on a search engine — you want to make sure their search leads to you. Sample Topic pages:
#1 –
#2 –
#3 –
#4
Issue news releases regularly
Your SOURCES membership entitles you to post as many news releases as you wish FREE. They appear on SOURCES.COM, go out to the media and on the Internet via RSS feed, and are indexed by all search engines and by news aggregator/RSS sites like this. Releases are important because they create additional pointers to your profile and give the media reasons to call you, and because they build up the quantity and quality of content linked to your profile. Your profile lists the news releases you have issued, and each release links back to your profile. Samples:
#1a –
#1b —
#2a –
#2b
Use the Sources Calendar to publicize your events
As a SOURCES member you can announce all your events for FREE. Each event you post includes a link back to your SOURCES profile as well as a link to your own website.
Publicize your books on the Sources Bookshelf
If you’ve written or published books or DVDs, include them in the Sources Bookshelf, a service for publishers and authors that promotes your publications and resources. As a member, you can feature two books or DVDs FREE; additional books or DVDs cost only $10 per year.
Sample book pages:
#1 –
#2 –
#3
Promote yourself as an Author Speaker
SOURCES.COM features special pages that spotlight and promote
authors and speakers.
SOURCES members appear FREE as a benefit of membership.
Use video or audio to showcase your knowledge
Include video or audio clips with your profile so broadcasters, hosts, producers and organizations who book speakers can see and hear you in action. Give them more reasons to call you and put you on their show or hire you to speak at their events!
Sample video from Sources member: #1
Link to your Sources profile
One simple but effective way to increase the visibility of your SOURCES profile is to put one or more links to it on your own website. Linking to it helps to improve its Google search ranking. We can provide you with text links or banners to use. We can even provide a SOURCES search box which you can put on your site.
Contribute articles to HotLink.ca
The Sources HotLink – www.hotlink.ca – is a sister site devoted to practical advice about media relations, public relations, and marketing. Writing articles for publication on HotLink.ca is an excellent way of establishing and strengthening your reputation as an expert in your field.
Examples of recent articles from SOURCES contributors:
#1 –
#2 –
#3
Use Media Names & Numbers for your media list
Subscribe to the directory of the Canadian media if you want to actively pursue outbound media contacts. A single-user subscription costs $109.95 a year and includes access to the continually updated online version. Also available for multiple online users and as a mail-merge
database.
Sample pages from online directory:
#1 –
#2 –
#3 —
Reach an international audience with SOURCES.COM
SOURCES is being increasingly recognized as a media resource internationally. SOURCES is used by journalists in English-speaking countries including the United States, Canada, the United Kingdom, Ireland, India, South Africa, Australia, New Zealand, and the Caribbean, as well as in countries where English is used as a second language. In addition, SOURCES offers some content and experts in French and Spanish. If you can handle inquires in other languages, indicate this in your profile – or include a version of your description in French or Spanish.
More information
Call 416-988-9586 or for more information or see contact page.
Sources is the online directory that helps journalists find knowledgeable
experts and sources. Use Sources to reach the media with your message,
send out news releases, publicize your events, raise your profile,
spotlight your expertise, and get publicity. Sources.com is used by
reporters and the news media, and also by the public to find reliable
information and proven professionals, practitioners, and businesses.
More information here; membership form here.
|
