News Release

Media for Social Change:
A Resource Guide for Community Groups

Summer 1987

MEDIA FOR SOCIAL CHANGE: A RESOURCE GUIDE FOR COMMUNITY GROUPS

The authors say that "we prepared this kit as an aid for community groups in the Toronto area, hoping that it will help them obtain greater access to mainstream media or even to create their own media... believing that there is value in popular education -- the notion that ordinary people in the community have skills and stories worthy of sharing with other people, and that all of us can learn from each other." A short critique of the mainstream media sets the tone. Then Media for Social Change moves on to "Getting Organized." Suggestions are made for how groups can critique their own PR, and how they can go about defining their audience ("whom you want to talk to") and how to speak to them. Resources to draw on are outlined, and then it's on to the next topic: "Meeting the Media". There is a useful discussion of how to prepare for an interview, how to handle "trap" questions, delivery techniques, and feedback. Sample news releases are reproduced.

The second of the booklet consists of a Toronto Media Directory, listing news services, radio and television stations, magazines, and newspapers, both in English and in other languages. A third section covers "Creating Your Own Alternatives", with pointers on creating printed materials, video and cable TV programs, and audio-visual resources. The final section is a bibliography.

MEDIA FOR SOCIAL CHANGE: A RESOURCE GUIDE FOR COMMUNITY GROUPS
Community Forum on Shared Responsibility
Distributed by Connexions
69 pages, 1986, $6.95 plus 70 cents postage
www.connexions.org

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