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CANADA's PREMIER GUIDE TO SENIORS' HOUSING AND CARE ANNOUNCES PARTNERSHIP WITH ONTARIO RESIDENTIAL CARE ASSOCIATION (ORCA) Association to Adopt Guide
as Members' Seniors' Housing and Care Directory; TORONTO, June 17, 2003. ORCA, the Ontario Residential Care Association and The Care Guide, Canada’s premier guide to seniors’ housing and care, announced today a partnership that will see The Care Guide adopted as ORCA’s official directory partner. “By the year 2006, one in five Canadians will be over the age of 65,”said Gord White, Executive Director at ORCA. “Information for this exploding segment of the population is in high demand; this partnership is in keeping with ORCA’s commitment to improving consumer access to information that will help seniors and their families choose an appropriate care option that will best suit their needs. The Care Guide is the most comprehensive directory of its kind in Canada.” ORCA represents approximately 60% of the retirement homes in Ontario, which are home to almost 21,000 seniors. “The operation of retirement homes in Ontario is not regulated by government. Consequently, there is a wide range of quality of retirement homes across the province. ORCA members are the only retirement residences that are accredited and meet professional operating standards“, said Derek Mercey, Vice President of The Care Guide. “We’re proud to be partnering with ORCA on informing seniors and their families about the continuum of care choices. We share ORCA’s commitment to promoting consumer choice”. The Care Guide currently publishes editions in the GTA, Southwestern Ontario and Northern/Eastern Ontario on a biannual basis. The guide includes a complete listing of seniors’ housing and care options along with guidance and tips on the housing identification process and choosing the most appropriate provider. The partnership will include:
“Historically, ORCA published its own directory of member homes and the circulation was a fraction of that of The Care Guide, which distributes 250,000 copies of its guide every year. Our partnership will increase visibility for our members and enable consumers to better recognize the significance of ORCA accreditation as a guarantee of quality, “ said Debbie Doherty, ORCA President. ABOUT THE ONTARIO RESIDENTIAL CARE ASSOCIATION (ORCA) ORCA is a voluntary, non-profit organization that sets standards, inspects and accredits retirement homes in Ontario. ORCA members are retirement homes that have passed and continue to meet standards for accreditation. ORCA represents approximately 60% of the retirement home sector in Ontario, which house almost 21,000 residents. www.orca-homes.com ABOUT THE CARE GUIDE: The Care Guide and TheCareGuide.com are Canada's leading publishers of information and guidance for the seniors' housing and care services industry. The company has over ten years' experience providing professional consulting and research services for the industry in Canada, and many key partnerships, including ORCA (Ontario Residential Care Association). The Care Guide has been providing expert information and guidance to consumers through its award-winning web site since 1996. Print copies of the guide are currently available in three Ontario editions (GTA, Southwestern Ontario and Northern/Eastern Ontario) with guides launching in British Columbia and Alberta in the fall of 2003. The guides are available free of charge at TheCareGuide.com or toll free at 1-800-975-9736. Click here to view our Sources Listing
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