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What Do You Mean We're In A Recession

January 23, 2009

Recessions spare few people, including business owners. But there ARE entrepreneurs and small business owners who have discovered the main keys of how to overcome business losses and instead continue to profit despite the economic downturn.

As we move further into 2009 and face the potential of deeper recessions, Business Coach Joshua Zuchter, shares his tips on how to profit in a recession as a business owner.

Quick tips:

1. Maintain your vision at all times!
Don't allow changes in the economy to cause you to lose sight of your goals and vision.

2. Create multiple pillars of income possibility.
Your company will be much more stable if you have several pillars of income rather than just one that could crumble under the weight of a recession.

3. Recognize your value and worth.
If you lose your own value and sense of worth for your own product and service during hard economic times, everyone else will.

4. Get in touch with past customers, clients, and patients.
Just because you haven't heard or seen them in a while doesn't mean they couldn't still use your service. Take the leadership role here.

5. Become extraordinary!
Use this time to enhance, improve, and polish your product and service so that it is the absolute best available. This will help you to stand out, rise to the top and show that you offer quality and care.

Joshua Zuchter is a specialist at helping entrepreneurs to build successful, profitable, and fulfilling businesses. "In my experience there is no reason why anyone can′t profit in hard times", says Zuchter. "It′s a matter of being open to and creating opportunities."


Joshua Zuchter is an International Business and Life Coach as well as Professional Speaker. Known for his inspirational and engaging presence, Joshua is regularly featured as a guest expert with the media. Having worked with over 600 entrepreneurs and individuals and delivered over 700 presentations for thousands of people internationally, Joshua runs one of the most successful coaching businesses in Canada.

For more information contact:
Joshua Zuchter
Director and Founder
Joshua Zuchter Business and Life Coaching
Phone: 416-388-1135
Cell: same

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