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Over 120 Opportunities to Discover as Canada’s Largest Franchise-Only Show Returns to Toronto

October 9, 2014

(Toronto, ON) October 9, 2014… For the small business owner, franchising offers a feasible way to open locations in multiple markets, but many aspiring franchisors don’t know where to begin when it comes to successfully franchising a business. That’s why the Canadian Franchise Association (CFA) offers a full-day How to Franchise Your Business Seminar for prospective franchisors featuring a panel of franchise experts. This year’s seminar will take place on October 30, 2014 at the SW Hotel Toronto Airport at 5400 Dixie Road in Mississauga, Ontario.

“As a growth strategy, franchising allows the small business owner to expand faster and with less capital than other business models,” says Lorraine McLachlan, CFA’s President and CEO. “For over a decade, CFA’s How to Franchise Your Business seminar has been empowering entrepreneurs with the resources, strategies and expert advice they need to transform their businesses into successful franchise systems.”

Among this year’s speakers is Felix DeCata, Director of Development for Eastern Canada at Boston Pizza International, an iconic Canadian restaurant franchise with over 350 locations from coast-to-coast. DeCata will share tips and advice based on Boston Pizza’s over 50 years of experience in the franchise industry.

“The best piece of advice I can give entrepreneurs is to ‘know what you don’t know,’” says DeCata. “It’s very important to know when to get outside help for your business. You can try to do everything yourself in an effort to save money, but consulting professional services like taxes and accounting is far more valuable than saving a few bucks.”

Before launching a franchise program, prospective franchisors should consult legal, financial and franchise experts to ensure their concept can be franchised and to assist in the development of legal documents, operations manuals, training materials and more. By offering access to all of these experts at a fraction of what it would cost to consult each one separately, CFA’s How to Franchise Your Business Seminar is a can’t-miss event and a critical first step for any business owner looking to expand through franchising.

Topics at the How to Franchise Your Business Seminar include:
• What exactly is happening in the Canadian franchising environment? Trends and recent developments.
• Ensure you attract the best. Strategies for marketing to potential franchisees.
• Don't forget about the law. The legal side of franchising and avoiding the pitfalls.
• Money is always an issue. Financing the franchise and dealing with bankers.
• Been there, done that! Dos and don’ts from Boston Pizza’s Felix DeCata.

This year’s full line-up of speakers includes:
• Financial Representative: Joseph Pisani, BMO Bank of Montreal
• Franchisor: Felix De Cata, Director of Development for Eastern Canada, Boston Pizza
• Franchise Lawyer: Chad Finkelstein, Dale & Lessmann LLP
• Franchise Consultant: Michel Gagnon, Davier Consultants
• Moderator: Joseph Adler, Hoffer Adler LLP

Attendees will also come away with a comprehensive Resource Package with articles, guidelines and publications to assist them as they transition to a franchise business model. For more information visit,

How to Franchise Your Business in Toronto
Dates: Thursday, October 30
Time: 9:30 a.m. to 3 p.m.
Location: The SW Hotel Toronto Airport, 5400 Dixie Road, Mississauga, Ontario
Cost: $199 +HST

How to Franchise Your Business in Toronto Sponsor
Cassels Brock LLP
Toronto Star

About the Canadian Franchise Association (CFA)
The Canadian Franchise Association (CFA) is the recognized authority on franchising in Canada. With over 600 corporate members representing many of Canada’s best-known brands and 40,000 franchisees nation-wide, CFA is the indispensable resource for the franchise community and advocates on behalf of franchisors and franchisees in Canada to enhance and protect the franchise business model. CFA promotes excellence in franchising and educates Canadians about franchising, specific franchise opportunities and proper due diligence through its many events, programs, publications, and websites ( and

For more information contact:
Kenny Chan
Director, Communications
Canadian Franchise Association
Phone: 416-695-2896 ext. 232

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