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Sources Bookshelf
 Don't Think of an Elephant Know Your Values and Frame the Debate
Lakoff, George Publisher: Chelsea Green Publishing, White River Junction, USA Year Published: 2004 Pages: 124pp ISBN: 978-1931498715 Library of Congress Number: JA85.2.U6L35 2004 Dewey: 320.51'3'0973--dc22 Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate. - Table of Contents: Foreword by Howard Dean Introduction by Don Hazen Preface: Reframing Is Social Change Part I: Theory and Application 1. Framing 101: How to Take Back Public Discourse 2. Enter the Terminator! 3. What's in a Word? Plenty, if It's Marriage 4. Metaphors of Terror 5. Metaphors That Kill 6: Betrayal of Trust: Beyond Lying Part II: From Theory to Action 7. What the Right Wants 8. What Unites Porgressives 9. FAQ 10. How to Respond to Conservatives Acknowledgements About the Author Subject Headings
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