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Values Preferences: Experts and Sources
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Why Voters Aren't Motivated by a Laundry List of Positions on Issues
Brewer, Joe; Lakoff, George
Article
An introduction to cognitive policy – the values, frames, and arguments that make sense of the political process.

Sources Bookshelf

Don't Think of an Elephant
Know Your Values and Frame the Debate
Lakoff, George
Book
2004
Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff al...

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