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Achieving Excellence in Fund Raising
A Comprehensive Guide to Principles, Strategies and Methods

Rosso, Henry A
Publisher:  Jossey-Bass
Year Published:  1991  
Pages:  576pp   Price:  $53.00  
A guide to the principles, concepts and techniques of fundraising such as assessment of human and societal needs, setting foals, selection of gift markets, and solicitation and renewal of gifts.

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