How to Use Military Wisdom to Win Business Battles
Publisher: Global Professional Publishing
Year Published: 2012
Price: 34.95 ISBN: 978-1-906403-85-0
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: Richard Martin
Business executives and entrepreneurs see themselves as modern day warriors and generals, fighting off competitors and conquering new markets. They talk about attacking competitors, defending turf, firing warning shots, establishing beachheads, bypassing the competition, digging a protective moat, and so on. Brilliant Manoeuvres - How to Use Military Wisdom to Win Business Battles is for those executives and entrepreneurs who are looking to create and sustain competitive advantage and to lead their teams in the face of determined competition and rivalry. Based on the author's experience as a soldier, a business consultant and an entrepreneur, the book explains how and why military leaders and planners actually think and operate. It then translates this into terms that business people can readily apply to their own reality so they can survive and thrive. In other words, this book is a practical guidebook, and not just another set of exhortations to "lead from the front" or to "win without fighting."
Available through major online retailers as well as my site: www.brilliantmanoeuvres.com, where it can be ordered through Paypal.