Apple's highly successful introduction of the iPad back in April illustrates two important principles of military strategy.

A fundamental principle of counterinsurgency strategy is that you need ‘boots on the ground.’ You can’t influence a population and secure ground and terrain, especially populated areas, without ...

One of the things that I?ve noticed lately is just how vulnerable many companies (and other organizations) are to non-competitive threats. I?m not talking about the traditional corporate bogeymen of b...

A common understanding of offense is that it's all about attacking and taking an aggressive stance. This is true, but it's much more than that. It's a mindset that is centered on seizing and maintaini...

Clausewitz pointed out almost 200 years ago what every soldier in history has known full well, that the defense is inherently stronger than the offense. As a general rule of thumb, attacking forces ha...

You can only have one main effort. You must align your strongest resources to the main effort, with supporting thrusts to either support the main effort directly, or to widen the field of manoeuvre fo...

Richard Martin proudly announces the global publication Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles, which is now available through all major online retailers around the w...

Shaping the battle space means that you don't just accept the situation as it is, but also try to influence and mould it so that you can exploit your strengths and put your competitors in a weaker pos...

You can give up the initiative willingly and go into a temporary or local defensive mode. This allows you to buy time to reorganize, rest, or reconstitute your resources. It also allows you to free up...

I spoke last Tuesday to the Associates of the Asper School of Business in Winnipeg. As I was preparing for the speech I came up with a list of over 20 key lessons I learned about leadership, strategy,...

Infiltration is one of the most effective military manoeuvres for getting into the enemy's defences by sneaking in small parties to raid and built up forces for a surprise strike.

Research in Motion (RIM) is the world’s number one provider of secure data communications for corporate clients. Their systems are so secure that governments in many countries rely on them for their o...

Using my 26 years of military command and leadership experience, I guide my clients from vague wishes and objectives to specific, concrete, and actionable plans.

Most people don't need a powerful desktop or laptop computer for everyday tasks. Email, messaging, reading news, talking on the phone or through video conferencing, scheduling activities, budgeting, e...

We're in the 'dog days' of summer, as they say in baseball, so I'll just offer eight quick ideas for boosting revenue and profit and that you can reflect on during your vacation.

Disable your opponent's centre of gravity -- his unique source of balance and strength--and do so quickly and with resolve when you have a window of opportunity.

I’ve been saying this for years now, but it bears repeating: No one can predict what will happen next. However, the solution isn’t to try to create more certainty, because that doesn’t exist. The only...

Never assume you're completely right about your enemy (or competitors) nor completely wrong either.

The first and most important principle of war, and the only sure road to victory, is offense. Defense should only be used as a temporary measure while doing everything possible to (re)gain the initiat...

To win in war and in business requires seizing and maintaining the initiative; going on the defensive only buys time to consolidate a position, withdraw, reorient or reconstitute one's forces.

The essence of manoeuvre is the process of bringing to bear one's strengths against the weaknesses of opponents. By extension, manoeuvre also requires the ability to avoid or coopt resistance and expl...

Whenever you're creating a message, giving direction, or developing objectives and plans, aim to formulate them at a high school level. This isn't meant as an insult to the receiver, but rather as rec...

Leading from the front is needed to set the example, the tone, and the pace of an operation or project. On the other hand, once things are fully underway in the right manner, it is time to pass the ba...

Let your competitors focus on their existing customers and products. That creates opportunities for you to manoeuvre around them.

Often, the best intelligence comes from ˜troops in contact with the enemy. They can see what's happening and can provideground truth to corroborate or validate the opinions and assessments made throug...

It's critical that managers and executives at all levels of a company identify what they control and what they don't. They must resolve to act on those things they control while influencing those they...

BlueRush is a full service digital marketing company focused on developing highly engaging and interactive solutions using Web 2.0 technologies, award-winning rich media animation and video production...

Sources welcomes a new member, Steven Goldhar, President and Founder of Sundance Media Inc.

Strategy always gains from specificity. It’s even more important to be specific when planning and conducting the implementation of the strategy. A key role of the strategic leader is to move from gene...

Just like military forces, companies and other types of organization should be disciplined about conducting after action reviews.

Guerrilla strategy is very misunderstood, sometimes even by military historians and strategists. In the simplest terms, guerrilla strategy is a combination of small-scale offensive tactics with a defe...

The major challenge in business strategy isn't so much in formulating one, but rather in implementing it and seeing it through to successful results. I've discussed one aspect in transforming strategy...

Recessions spare few people, including business owners. But there are entrepreneurs who have discovered the main keys on how to profit despite the economy. Here is how to profit as a business owner in...