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Sources Bookshelf

The bold New Guide to Public Relations and Reputation Management

Taylor, Ian
Publisher:  LB Publishing Services
Year Published:  1999  
Pages:  212pp   ISBN:  0-9697369-2-4
Library of Congress Number:  HM263.T36   Dewey:  659.2
In order to deal with the news media messengers, we need to manage our message -- the strategy, the choice of words and the delivery of those words.

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