Sources Experts & Spokespersons
News Releases
Introducing the Sources CalendarSources
The Sources Calendar enables you to inform the media of your newsworthy events.
News Release DistributionSources
Sources media release distribution service.
Publicity 101 for Colleges2009-05-02
Sources
Q: What's the best way for a college to get continuing media attention?
A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
Shifting the frame – and getting our message out2011-09-06
Beit Zatoun
Beit Zatoun offers two workshops to help progressive communities and organizations better develop and communicate their message using the general media. Sat. Sept 24 & Sat. Oct. 29, 2011.
Shifting the frame: Communicating progressive ideas2011-09-23
Connexions Information Sharing Services
How can activists make an effective case for social justice in an atmosphere of cutbacks & belt-tightening? Connexions' Ulli Diemer leads a discussion Sept 24 on how to build on shared values to commu...
Sources welcomes Omar Ha-Redeye2009-01-30
Omar Ha-Redeye
Sources welcomes a new member: Omar Ha-Redeye. Omar Ha-Redeye is frequently interviewed by the media on subjects relating to health, security, law, politics, social media, disasters, minority rights a...
Sources Select Resources
Advice on Hiring a Media TrainerCarney, William Wray
Article
2002
Sources
Media training is highly recommended for any media spokesperson, whether a novice or a veteran.
After the interviewRothstein, Al
Article
1999
Sources
What to do after being interviewed by a reporter.
Backing it UpRothstein, Al
Article
1999
Sources
If you say something in a media interview, make sure you can back it up.
Connexions Library: Organizing Focus PageWebsite
Connexions Information Sharing Services
Selected articles from the Connexions Online Library.
Crisis CommunicationsCzarnecki, Al
Article
1997
Sources
Being prepared for a crisis is second best only to avoiding one altogether.
Crisis Communications ChecklistArticle
1999
Sources
Nothing impresses like real confidence, and only advance planning can bestow it.
Don't be a Time BanditLaVigne, Mark
Article
2005
Sources
Don't waste journalists' time.
Don't forget to writeDiemer, Ulli
Article
1997
Sources / Ulli Diemer
Writing letters to the editor is an effective way of getting publicity for your point of view.
Don't Forget to WriteDiemer, Ulli
Article
1997
Sources HotLink / Ulli Diemer
Writing letters to the editor is an effective way of getting publicity for your point of view.
Dressing for TVZwicker, Barrie
Article
1997
Sources
What to wear when you're going to be interviewed on TV.
Dressing for TVZwicker, Barrie
Article
Sources HotLink
Advice for what to wear when you are going to be interviewed on television.
Effective Media RelationsNurturing your relationships with reporters
Article
2000
Sources
Our relationships with journalists need to be maintained over time in order to be fruitful.
Effective Media RelationsArticle
2006
Sources
Media relations is human relations. Journalism is about telling compelling stories about people and their lives.
Expand your knowledge by getting advice from the experts!Article
2001
Sources
Public opinion plays a key role in government spending decisions, and one of the most effective ways to influence public opinion is through the media. A single appearance on television, for example, g...
Expose Yourself!Diemer, Ulli (ed.)
Article
2006
Sources
A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
The Follow-Up Telephone CallLaVigne, Mark
Article
2004
Sources
Making follow-up phone calls to the media.
Frequently Asked Questions about SourcesArticle
2009
Sources
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, c...
Get a Digital LifeAn Internet Reality Check
Carroll, Jim; Broadhead, Rick
Article
2001
Stoddart
Get the Internet working for youDiemer, Ulli
Article
1997
Sources HotLink
A Web site works best when it is integrated into a co-ordinated communications strategy.
Getting Ink for Your New ProductSlaunwhite, Steve
Article
2004
Sources
Get media coverage of your product.
Getting Out the NewsDepartment of Agricultural Education and Communication
Article
University of Florida
A short guide on developing a media relations strategy.
Getting the Most from InterviewsHilder, Yvonne
Article
1997
Sources
Tips from a pro for getting the most from media interviews.
Getting your story into the mediaArticle
2009
Sources
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people w...
Give your Sources media profile an extra boostArticle
2006
Sources
Creating a link from your Web site to your Sources listing boosts your visibility.
Grassroots media relationsA short introduction to media relations strategies for activist groups
Diemer, Ulli
Article
2010
Connexions Information Sharing Services
A media relations guide for organizers and activists.
Guerrilla Tactics for Maximizing the Results of Your Media CampaignFreeman, Cameron
Article
2001
Sources
Strategy and tactics for successful media campaigns.
Guidelines for successful interviewsArticle
1998
Sources
Things to keep in mind when going into a media interview.
Helping you reach the mediaHow Sources can help you get more and better media coverage
Article
2009
Sources
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
HotLink.ca bigger and betterArticle
2006
Sources
HotLink.ca features a large collection of articles about many different aspects of media relations, all cross-indexed by topic, author, and title.
HotLink Resouce Shelf: In the NewsFenske, Lynn
Article
2002
Sources
Review of a book on media relations in Canada.
HotLink Resource Shelf - #29Article
2004
Sources
Here's a list of new releases that will keep you busy for a while.
HotLink Resource Shelf #30Fenske, Lynn
Article
2004
Sources
Start by accepting the fact that the media moves faster than you do, so be prepared. Always.
How Embarassing when your messages unravelThe Emperor's New Speak
Bennett, Steve
Article
2001
Sources
Analyze your messages to make sure their will hold up to critical scrutiny.
How many spokespersons?Rothstein, Al
Article
1998
Sources
Speaking with one voice means your spokespersons should deliver the same message. It does not mean use only one spokesperson. If the news media representative knows your experts are available and reli...
How Media Relations Helps the Marketing PlanLaVigne, Mark
Article
2002
Sources
Using media relations to support your marketing strategy.
How Sources magnifies your Internet visibilityArticle
2006
Sources
How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
How the Media Can Be Positive For Your BusinessRothstein, Al
Article
2001
Sources
If both you and the reporter benefit, the chances are you will do business with that reporter again, good business.
How to get the most out of your Sources ListingArticle
1998
Sources
You get out what you put in! Extra attention to the content of your listing can result in more calls, more media awareness and greater success. The number of calls you'll receive from the media direct...
How to Pitch the MediaGreer, Jon
Unclassified
All About Public Relations
Journalists hate dealing with media pitches. The more often they receive them, the more annoyed they get. This article teaches three effective means of pitching news topics to media sources.
It's the LawLaVigne, Mark
Article
2004
Sources
The laws of media relations.
Laura Ingraham's advertisers aren't really staging a boycott. It's a capital strikeBruenig, Elizabeth
Article
2018
Washington Post
There are no regulations or laws preventing or even restricting capital strikes in the form of corporate activism, therefore social and political aspirations of capital always have an effective instru...
Lobbyists for the havens: ICIJ's guide to the offshore system's defendersChavkin, Sasha
Article
2013
ICIJ
Across the world, tax havens are under attack. Leading global organizations like the G20 and OECD have put cracking down on offshore tax avoidance at the top of their agendas. Ambitious plans for auto...
Media Events - Maximizing Your Attendance & News Pick-upLaVigne, Mark
Article
2002
Sources
Maximizing your attendance and news pick-up at media events.
Media manipulationSources Select Resources Encyclopedia
Article
Media manipulation is an aspect of public relations in which partisans create an image or argument that favours their particular interests.
Media relationsSources Select Resources Encyclopedia
Article
An overview of media relations from Wikipedia.
Media Relations (Review)Fenske, Lynn
Article
Sources HotLink
A book that helps you conquer the challenges of dealing effectively with the media.
Media Relations as a Marketing ToolFriesen, Carl
Article
The first step to getting media attention is to make sure that reporters know about you.
Media Relations - Behaviours UnbecomingGraham, Barbara Florio
Article
2003
Sources
What NOT to do when dealing with the media.
Media relations for politiciansA Service for Parliamentarians, Legislators, and Municipal Councillors
Article
2009
Sources
Public relations tools for elected officials and community leaders.
Media Relations: Rule of EngagementArticle
2004
Sources
Rules for dealing with the media.
Meeting the Media Face-to-FaceBonner, Allan
Article
2004
Sources
What to do when a reporter calls or when meeting the media face to face.
Michael Levine's Ten commandments for Dealing with the MediaLevine, Michael
Article
2003
Sources
Rules for dealing with the media.
New on the BookshelfFenske, Lynn
Article
2004
Sources
Reviews of recent books on publicity and media relations.
News releases that work -- and those that don'tArticle
1999
Sources
Media relations know-how: effective media releases.
Newsroom tips from The Canadian PressArticle
2005
Sources
Newsroom tips from The Canadian Press.
Pitching the MediaBucaro, Leanne
Article
2010
Sources HotLink
When pitching a story idea to a reporter, remember that they don't really care. Your job is to make them care. A well thought-out, concise pitch will ensure you don't strike out.
PR AwardsNews Release
Article
1997
Sources
Pressing for PressWineland, Slyvia
Article
1988
The Greenhouse
A serious attempt to get press coverage can be a campaign in itself. If you really want it, go after it methodically and shamelessly.
The Princess and the PressHow to write a news release that will make you the belle of the ball
Cowan, Kirsten
Article
2001
Sources
Your relationship with the press might not be a fairy tale, but it definitely doesn't have to be horror story: How to write a news release that will make you the belle of the ball.
Publicity 101 for CollegesSources News Release
Article
2009
Sources
Q: What's the best way for a college to get continuing media attention?
A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
Publicity and Media ResourcesWebsite
Connexions Information Sharing Services
Resources and publications to assist your organization in getting more and better media coverage and raising awareness.
Publicity PlusWebsite
How to maximize your media impact using Sources.
PublicitySources.comWebsite
2017
Sources
A web portal featuring publicity and PR resources, including articles, documents, books, websites, and experts and spokespersons. The home page features a selection of recent and important articles. A...
Put it in writingFenske, Lynn
Article
Sources
Top five tips for writing press releases.
Put it in WritingFenske, Lynn
Article
Sources HotLink
Advice on writing news releases.
Reviews from The Sources HotLinkWebsite
Sources HotLink
Reviews are in alphabetical order by title.
7 Ways to Get More Mileage from a Case StudySlaunwhite, Steve
Article
2004
Sources
Case studies are a valuable addition to your public relations' arsenal. They not only explain the success of your product or service in action, they also tend to have high editorial acceptance and rea...
Sharpen Up: From Experience To ExpertiseWade, P.J.
Article
2007
Sources HotLink
Years of experience do not automatically make you an expert. Nor do "know-it-all" confidence, an encyclopedic memory or Jeopardy-speed retrieval always add up to expert status.
Smooth Talking! Explore the Paid Speaking MarketFillmore, Cathleen
Article
2005
Sources
Becoming a professional speaker.
Sources gives you powerful tools to help you stand out from the crowdArticle
2009
Sources
An overview of how you can use SOURCES to amplify your message.
SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...
The Sources HotLinkWebsite
1996
Sources
A website and newsletter dealing with media relations strategies.
Speaking to the MediaA special report from Sources with articles from The Sources HotLink
Diemer, Ulli (ed.)
Article
2005
Sources
Being seen, heard, and quoted in the media is perhaps the quickest, best, and most lasting way for a speaker to become better known and more sought after. This booklet offers advice on handling media ...
The Strange Case of Dr. Jekyll and Mr. Hyde and SOURCESStevenson, Robert Louis; Diemer, Ulli
Article
2012
Sources
Stories turn out better with SOURCES.
Telling Journalists Who You AreGetting the most from Sources
Article
1999
Sources
A well-written descriptive paragraph in your Sources listing tells journalists why they should call you.
Top Ten List of Media RelationsFenske, Lynn
Article
2002
Sources
Top ten recommendations for becoming (and remaining) media friendly:
Top Ten Questions to Ask When a Reporter Calls YouBonner, Allan
Article
2006
Sources
When you're respoding to a reporter's call, take time to think and ask yourself these questions.
Twenty-five Years of SourcesArticle
2002
Sources
From the beginning, Sources was seen as a public service as well as a tool for journalists.
The View from the Press RoomRitchie, Kevin
Article
2001
Sources
How charities can sell their stories to the media.
What Does a Reporter Want?Cowan, Kirsten
Article
2001
Sources
What does a reporter what when they interview you?
When & How to Hold a News ConferenceShiller, Ed
Article
2002
Sources
So before you decide to call a news conference, make sure that the circumstances meet ALL of the criteria.
When to Contact the MediaGraham, Barbara Florio
Article
2004
Sources
Advice on when to contact the media.
Sources Bookshelf
Building Media RelationshipsHow to Establish, Maintain, and Develop Long-Term Relationships
Sommers, Susan
Book
2009
Sommers wrote this guide to teach how media can be used to raise an organization's public profile and improve its connection with the target audience.
The Canadian Guide to Managing the MediaRevised Edition
Shiller, Ed
Book
1994
Every aspect of media relations is covered including crisis management, handling an interview, planting a story and mastering the tools of the trade (media kits, releases, videos, conferences).
Doing & Saying the Right thingBonner, Allan
Book
2004
Professional risk and crisis management.
Expose YourselfUsing the Power of Public Relations to Promote Your Business and Yourself
Beals, Melba
Book
1990
A hands-on, practical book that gets down to the details of doing promotion.
Expose Yourself!Diemer, Ulli (ed.)
Article
2006
A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
Getting PublicityA Do-It-Yourself Guide for Small Business and Non-Profit Groups
Fletcher,Tana and Rockler, Julia
Book
1990
Step-by-step instructions illustrate what it takes to attract media attention to any enterprise.
Grassroots media relationsA short introduction to media relations strategies for activist groups
Diemer, Ulli
Article
2010
A media relations guide for organizers and activists.
Guide to Media RelationsSchenkler, Irv; Herrling, Tony
Book
2004
How to InterviewThe Art of the Media Interview
McLaughlin, Paul
Book
1986
A guide to good interviewing.
In The NewsThe Practice of Media Relations in Canada
Carney, William Wray
Book
2002
Carney gives everyone, from student to seasoned practitioner, a thorough understanding of who the media are, how they work and how to approach them with stories.
Media Names & NumbersYour Connection to the Media
Serial Publication (Periodical)
2000
A comprehensive directory of the Canadian news media, including television and radio stations and programs, daily, weekly, ethnic and campus newspapers, consumer and trade magazines, and academic jour...
Media RelationsThe Bonner Communications Series
Bonner, Allan
Book
2004
A primer on attaining media preparedness.
MediaSpeakThe bold New Guide to Public Relations and Reputation Management
Taylor, Ian
Book
1999
In order to deal with the news media messengers, we need to manage our message -- the strategy, the choice of words and the delivery of those words.
The NewsmakersThe Media's Influence on Canadian Politics
Taras, David
Book
An Ounce of PreventionNavigating your way through Damage Control and Crisis Response
Bonner, Allan Dr.
Book
2010
An organization must recognize the need to be as prepared as possible for crises and controversies. This book, and the companion DVD, are templates to use in preparing both corporate and site-specific...
Political ColumnsBehind the scenes with powerful people
Bonner, Allan
Book
2007
A reader of his book will get Bonner's insight on everyone from Winston Churchill to Belinda Stronach. It is a series of columns, many of which were written for the US magazine Winning Campaigns.
Publicity and the Canadian StateKozolanka, Kirsten
Book
2014
A collection examining the state's relationship with public practices and the "permanent campaign," the constant search for politicians and their strategists for popular consent.
SoundbittenThe Perils of Media-Centered Political Activism
Sobieraj, Sarah
Article
2011
Sobieraj argues that activist groups' efforts to get media attention for themselves and their concerns often ends up undermining their capacity to communicate with ordinary people.
Sources.comPortal for Journalists and Writers - The directory for reporters, writers, editors and researchers
Website
1977
Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and ind...
Speaking to the MediaA special report from Sources with articles from The Sources HotLink
Diemer, Ulli (ed.)
Article
2005
Being seen, heard, and quoted in the media is perhaps the quickest, best, and most lasting way for a speaker to become better known and more sought after. This booklet offers advice on handling media ...
SpinwarsPolitics and New Media
Fox, Bill
Book
1999
An examination of media manipulation in late 20th Century North American politics.
Sultans of SleazePublic Relations and the Media
Nelson, Joyce
Book
1989
Reveals the extent to which we have been deceived by public relations firms on behalf of their unscrupulous clients -- the corporations and governments that control our society.
Government Ministries & Agencies
Foreign Affairs And International Trade CanadaMedia Relations Office
The Media Relations Office maintains an ongoing working relationship with Canadian and foreign journalists in Canada. It is the departmental contact point for requests coming f...
Sources Calendar
