Halifax-based technology firm inks deal with Canada’s largest fitness certification organization

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Halifax-based technology firm inks deal with Canada’s largest fitness certification organization - canfitpro

February 1, 2012

Halifax, Nova Scotia – January 31, 2012 – Leader Interactive Technologies Ltd formally announced today that it has secured a long term contract with Canadian Fitness Professionals Inc. (canfitpro). canfitpro, which is Canada’s largest fitness certification organization, will be utilizing Leader Interactive’s technology to launch canfitpro Interactive, a revolutionary new resource and communications portal for fitness professionals and enthusiasts.

The first of its kind in the fitness certification industry, canfitpro Interactive combines Leader’s innovative technology, with canfitpro’s industry leading content and expertise, to empower 70,000+ fitness professionals and fitness enthusiasts with web-based tools and resources to build, track and share fitness, nutrition and injury prevention programs. canfitpro’s Information Technology Manager, Derek Walmsley explains further. “To be a leader in the fitness certification industry, you must always be providing your membership with the most up-to-date content, tools and resources available. Like many other industries, web and mobile applications have become a major part of the fitness industry. As such, that we felt it was crucial for canfitpro to provide our members with a full suite of interactive applications and content that will allow them to more effectively support their client’s needs. Leader Interactive’s software was the perfect fit for canfitpro Interactive as it allows us to customize and configure the product to meet the ongoing needs of our membership and our organization.”

canfitpro Interactive was successfully launched in late December with very positive response and uptake. Discussions are now underway with a wide variety of national and international advertisers who are looking at canfitpro Interactive as their gateway to the fitness professional and fitness consumer market in Canada and abroad.

About Leader Interactive Technologies

Founded in 2009, Leader Interactive Technologies is a Canadian-based software firm that develops interactive fitness, sport and healthcare software products. These web-based products and content are utilized by a variety of large organizations to more effectively and efficiently communicate, share and track fitness, health, nutrition, rehabilitation and injury prevention programming throughout all levels of an organization. In only a few short years, Leader has emerged as a market leader and continues to secure contracts with some of North America’s largest and most highly respected fitness, sport, education and healthcare providers.

About canfitpro

canfitpro is the largest provider of education in the Canadian fitness industry. Founded in 1993, canfitpro delivers accessible, quality education, certifications, conferences, trade shows, and membership services. canfitpro's over 75,000 members include some of the world's finest fitness professionals, health club operators, industry suppliers, and fitness consumers.

Facts about canfitpro:

• canfitpro is Canada's largest certification organization for fitness professionals.
• canfitpro offers education for both fitness professionals and fitness consumers.
• canfitpro hosts more than 10 fitness conferences across Canada annually.
• The canfitpro International Fitness and Club Business Conference and Trade Show is the largest combined fitness conference and trade show in the world with over 10,000 delegates and visitors.

For more information contact:
Erin Andersen
Marketing Manager
canfitpro
Phone: 1-800-667-5622
Email: media@canfitpro.com
Website: www.canfitpro.com

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