Sources Directory     A to Z Index     Topic Index RSS Sources Select News RSS Feed     Sources Calendar      


Media Releases from members of Sources.
To submit a news release, use this form.

How to Avoid the Dreaded 'UnLike'

February 22, 2012

Toronto, February 22, 2012 - Today's social consumer is astute at sniffing out useless content. They are bombarded daily with companies requesting to be liked, but offering nothing in return. It's imperative that organizations reach these 'overconnected' fans with useful engagement because we all know that gaining a 'like' doesn't necessarily translate to gaining a fan.

"Blogging is a great way to deliver valued content," says Randall Craig, Social Media and Web Strategist, and author of the Online PR and Social Media series. "It allows the content to be delivered unobtrusively, and feedback is fairly immediate with comments, views, shares or the lack thereof." Blogging also allows you to develop a profile, build the business, connect with potential clients, improve your SEO ? the list goes on. And it allows the delivery of more complex content compared to social networks. So why do organizations hesitate?

Starting a corporate blog can be a challenge for organizations who are not used to having such a public profile. Making the shift to a new and uncertain environment can be daunting. "Whether you decide to blog or not, the possibility should be explored," adds Randall Craig. "Understanding how to blog means that you can ask great questions of those in your organization who do." To the new or seasoned blogger, Craig offers a free six-segment series on Strategic Blogging ( to help understand the risks and opportunities involved with blogging. Knowing what is involved can mitigate risk and help seize opportunity.


Since 1994, Randall Craig has advised on web and social media strategy. He is the author of six books including Social Media for Business and the Online PR and Social Media series. You can read Randall's weekly blog at

For more information, contact:

Randall Craig
416.256.7773 x101 /

Carolyn Bergshoeff
416.256.7773 x 103 /

For more information contact:
Randall Craig
Pinetree Advisors Inc.
Phone: 416-256-7773 x101

Click here to view our Sources Listing:

Randall Craig, Social Media and Networking Expert


Sources home page