News Release

Popular training strategies actually decrease job performance

October 1, 2008

MEDIA ADVISORY

Invitation to meet Dr. Richard Clark at CSTD Conference October 16, 2008

Popular training strategies actually decrease job performance
Why training doesn´t stick and what to do about it

TORONTO, October 1, 2008 –Most attempts to improve employee performance just don´t work, says Dr. Richard Clark, Professor of Educational Psychology and Technology in the Rossier School of Education at the University of Southern California. He´ll reveal how to make training efforts more successful to an audience of workplace learning professionals at the CSTD (Canadian Society for Training and Development) Annual Conference on the morning of Thursday, October 16.

"There is about a one-third negative relation between what people report that they have learned during training and what they have actually learned," says Clark. He will share some novel technologies as well as new twists on traditional training methods that have been shown to result in from 50 to 100% increase in learning and performance.

In a workshop later that day, Dr. Clark will further describe his research on an interview technique called Cognitive Task Analysis. This technique captures the most advanced expertise from top performers in a way that allows novices to be trained to perform at expert levels.

About CSTD
www.cstd.ca.
CSTD is a strategic world leader, driving excellence in workplace learning and performance, impacting business success. Established in 1946, CSTD is Canada´s only national association for workplace learning and performance professionals. With 18 chapters and 2,200 members from coast-to-coast, representing the public and private sectors, CSTD exists to:
• establish and maintain professional standards of competence in workplace learning and performance.
• provide opportunities for the advancement of members and the workplace learning and performance profession through innovative programs and events.
• dialogue with government, institutions and industry to advocate for enhanced understanding of the workplace learning community.

For more information and/or to interview Richard Clark, please contact:

Lee Weisser, CSTD
Phone 416-691-7123 E-mail lweisser@cstd.ca


For more information contact:
Lee Weisser
CSTD
Phone: 4166917123
Email: lweisser@cstd.ca
Website: www.cstd.ca

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