Canadian Franchise Association Announces 2009 Frankie Award Winners

May 7, 2009

(Toronto, ON) May 8, 2009… The Canadian Franchise Association (CFA) congratulates the 2009 Frankie Award winners, representing the top advertising and marketing creative in Canadian franchising.

Frankie Awards were presented in 16 categories. Panago Pizza led the way with 11 awards, picking up four Gold, five Silver, and two Bronze Frankies. Mr. Lube won a total of five Frankies, with a Silver and Bronze and sweeping up every award in the Radio Commercial category. Prime Restaurants also received five awards, including two Gold, one Silver and two Bronze Frankies.

Frankie Award entries are submitted by franchisors, advertising agencies and franchising support service providers across Canada. 193 entries were reviewed by a panel of judges among the top professionals in the fields of creative, production and marketing. The entries were judged on clarity of message, originality of concept, effective use of medium, quality of execution, and overall presentation.

The awards were handed out May 4, 2009 at the Awards Presentation Dinner during the 2009 CFA National Convention.

The 2009 Frankie Award Gold Winners are:

Brochures – Business to Business
Golden Griddle – We Fit Your Lifestyle
Agency: As You Like It Marketing & Communications

Brochures – Consumer / Retail
Panago Pizza – Panago In-store Brochures
Agency: Mercer Creative

Corporate Identity
Panago Pizza – Panago Store Design / ID
Agency: Mercer Creative

Direct Marketing
Print Three Franchising Corporation – Get Noticed With 1-to-1
Agency: Eden Advertising

Franchise Support Service
Sotos LLP – We′re In The Know
Agency: As You Like It Marketing & Communications

Humber College Award
New York Fries – Real Fries in a Fake World
Agency: zig

Internet (Website Design)
Yogen Früz Canada – Yogen Früz Website Home Page
Agency: In-house

Magazine Advertisement
New York Fries – Real Fries in a Fake World
Agency: zig

Media Campaign
Panago Pizza – December Promo
Agency: Mercer Creative

Newspaper Advertisement
Prime Restaurants Canada – 2 Pint Fridays
Agency: In-house

Package Design
Panago Pizza – Cucina Packaging
Agency: Mercer Creative

Point of Purchase (Tie)
The Firkin Group of Pubs – Say FU to Student Debt
Agency: JAN Kelley Marketing

and

Prime Restaurants Canada – 2 Pint Fridays
Agency: In-house

Radio Advertisement
Mr. Lube – Customer Appreciation
Agency: Rethink Communications

Television Advertisement
Midas – Chase
Agency: DDB Canada

Tradeshow Booth
The Firkin Group of Pubs – Get in on the Big Firkin Deal
Agency: JAN Kelley Marketing

Transit / Bus Shelters / Outdoors
Outback Steakhouse – Steak Knife
Agency: The Brainstorm Group

Each year, the Frankie Awards celebrates the creative contributions and excellence in advertising and marketing for Canadian franchising. The Frankie Awards were part of the 2009 CFA National Convention, which took place at the Westin Prince Hotel in Toronto, Ontario from May 3 – 5, 2009.

For more information on the Frankie Awards, including a list of Silver and Bronze winners, visit www.cfa.ca.

About the Canadian Franchise Association:
With almost 500 corporate members nation-wide, representing many of Canada′s best-known brands, the Canadian Franchise Association is the National Voice for Canadian Franchising and works with all levels of government to ensure the development of industry-made solutions. CFA promotes ethical franchising and educates Canadians about franchising, specific franchise opportunities and proper due diligence through its many events, programs and publications. For more information, visit www.cfa.ca.

# # #

For more information or to arrange an interview with any of the Frankie Award winners or CFA President & CEO Lorraine McLachlan, please contact:

Kenny Chan
Assistant Manager, Communications
E-mail: kchan@cfa.ca
Tel: 800-665-4232 ext. 232

Lauren d′Entremont
Communications Assistant
E-mail: ldentremont@cfa.ca
Tel: 800-665-4232 ext. 238

For more information contact:
Kenny Chan
Assistant Manager, Communications
Canadian Franchise Association
Phone: 416-695-2896 ext. 232
Email: kchan@cfa.ca
Website: www.cfa.ca

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