The best possible way to promote your business is to launch your
own public relations campaign. And thats not as difficult
as it may seem.
An excellent way to get your name out there is to write for publication
and to speak to a variety of carefully targeted groups.
This not only increases your name recognition, it gives you added
credibility and multiplies your networking connections.
Decide which publications you want to target and start from the
top by studying a sample copy of the periodical youd most
like to write for. Determine how long the articles are, what the
general slant is, who advertises in the magazine, and what the reader
profile is. If you phone the editorial office, you can often get
an editorial schedule for the coming year and that will help you
fit your proposed article into the magazines line-up.
Once you have a good solid proposal, send a query to the editor.
Articles are not simply self promotion, they have to provide a
solid benefit for the reader. You can, however, often get a small
photo of yourself scanned in at the beginning or end of the article
and contact information at the end or at least an E-mail address.
If your business depends on local traffic, offer to write a weekly
or monthly column for the local newspaper. It doesnt have
to be about your business as long as its relevant to your
target market and has your contact information at the end.
Publishing and distributing your own newsletter is an excellent
way to reach potential clients and/or customers and keep your name
in front of them.
Keep all your published articles and slowly build up a portfolio
to be included in your promotional package.
As for speaking, a good place to start if youre inexperienced,
is a service club such as Rotary. Let everyone know that youre
available for speaking engagements. Offer to speak at your organizations
regular meeting or next convention. Check the business section of
the newspaper for upcoming events and meetings where your expertise
would be welcomed. Trade magazines often have a section at the back
where upcoming events are announced with contact information. Call
and offer your services as a speaker. These events need lots of
lead time so if youre too late for this year, inquire about
the next years event.
Cathleen Fillmore is publisher of Speakers
Gold marketing newsletter and has published over
70 articles. If youd like an in-depth version of this report,
call 416-466-6540 or E-mail firstname.lastname@example.org.
Check out her listing
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