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Top Ten Strategies for an Appearance
in Front of an Editorial Board

By Dr. Allan Bonner


1. Gather facts

2. Link your issue to recent coverage or editorials

3. Show why it's important for the paper to take a stand

4. Rehearse out loud with probing questions

5. Bring visuals, background material, fact sheets

6. Be prepared for an hour of questioning

7. Expect to see top columnists and others too

8. Ask for editorial support directly

9. Don't lecture; inform

10. Be fully engaged in the discussion

*Editorial writers are often close to academics in their eclectic interests. Be prepared!

Dr. Allan Bonner is leading a series of
Media Relations Courses being presented by Sources

Find out more