In The NewsThe Practice of Media Relations in Canada
Carney, William Wray
Book
2002
Carney gives everyone, from student to seasoned practitioner, a thorough understanding of who the media are, how they work and how to approach them with stories.
The No-Nonsense Guide to Global MediaSteven, Peter
Book
2004
Peter Steven aims to make readers realize the power and influence of dominant media but, at the same time, also understand that they are not "omnipotent" and that there are alternative forms available...