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Brand Strategy: Experts and Sources
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Brand
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Article
Building on the Emotional Experience of the Brand
Linking Individual Brands With the Brand of a Convention or Event
Saxby, David
Article
2010
Sources HotLink
As professional speakers, we each seek to create our own brand. However, in today's marketplace, aligning everything we do with the brand of the convention or event will assist us in fulfilling the ex...
Managing your Brand in an Insecure World
Bucaro, Leanne
Article
2010
Sources HotLink
Brand value is determined in part by your brand and related company activities such as public relations, customer service experiences, as well as successes and failures in the market.
Using Social Media To Build Your Brand
Bucaro, Leanne
Article
2010
Sources HotLink
Social media is the fastest growing medium to market your product and communicate with your audience. And when it comes to branding your product it just might be the simplest and cheapest way to creat...

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