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Brand Management
Sources Select Resources Encyclopedia
Article
The application of marketing techniques to a specific product, product line, or brand. It seeks to increase a product's perceived value to the customer and thereby increase brand franchise and brand e...
Building on the Emotional Experience of the Brand
Linking Individual Brands With the Brand of a Convention or Event
Saxby, David
Article
2010
Sources HotLink
As professional speakers, we each seek to create our own brand. However, in today's marketplace, aligning everything we do with the brand of the convention or event will assist us in fulfilling the ex...

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