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Branding: Experts and Sources
Sources Directory - Subject Index


News Releases

Canadian Music Week - Media-Marketing & Promotion Panel - Beyond 3.0
2011-02-09
Momentum Media Marketing
Momentum Media Marketing's Peter Diemer to moderate Canadian Music Week panel.
How to Brand Yourself
2009-10-05
www.themarketingchefs.com
At the Marketing Chefs we are often asked to help companies find and define their brand statement. Recently it seemed that a number of friends and business associates were looking for help in re-posit...
Publicity 101 for Colleges
2009-05-02
Sources
Q: What's the best way for a college to get continuing media attention? A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
Six Reasons to Rebrand and What it Might Cost You
2012-09-05
Randall Craig, Social Media and Networking Expert
Have you ever wondered why companies choose to rebrand? What is the defining moment that tipped the scales? And what are the potential costs and benefits?
Sources welcomes BlueRush
2009-04-24
BlueRush
BlueRush is a full service digital marketing company focused on developing highly engaging and interactive solutions using Web 2.0 technologies, award-winning rich media animation and video production...
Sources welcomes Commuto Inc.
2008-12-10
Commuto Inc.
Commuto is an online social bartering network where members trade in person with other members in their cities, schools, workplaces or any other communities they create.
Sources welcomes Steven Goldhar, President and Founder of Sundance Media Inc.
2009-08-04
Steven Goldhar, President and Founder of Sundance Media Inc.
Sources welcomes a new member, Steven Goldhar, President and Founder of Sundance Media Inc.
Sources welcomes Wendy Moore-MacQueen
2009-05-25
Wendy Moore-MacQueen, Author, Speaker and President of Mormac Brand Re-engi
Sources welcomes a new member: Wendy Moore-MacQueen, Author, Speaker and President of Mormac Brand Re-engineering.

Sources Select Resources

Brand
Sources Select Resources Encyclopedia
Article
The Corporate Stranglehold on Education
Is Higher Education in Need of a Moral Bailout?
Giroux, Henry A.
Article
2009
CounterPunch
Rather than challenge the economic irresponsibility, ecological damage, and human suffering, and culture of cruelty unleashed by free market fundamentalism, higher education appears to be one of its s...
Five Steps to Build a Personal Brand Like Harry Houdini
Torok, George
Article
2010
Sources HotLink
What's important to know is that Houdini did not strive to build a brand. He worked to generate paying customers. All the publicity stunts he did were for the purpose of getting paying customers. Bran...
Frequently Asked Questions about Sources
Article
2009
Sources
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, c...
Getting your story into the media
Article
2009
Sources
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people w...
Helping you reach the media
How Sources can help you get more and better media coverage
Article
2009
Sources
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
How Sources magnifies your Internet visibility
Article
2006
Sources
How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
How to brand yourself
Ryan, Tricia
Article
2009
Sources HotLink
Besides the self-marketing benefits of a biography, an advantage to writing this document is the actual writing of it. The process of thinking through, prioritizing, characterizing and expressing your...
Managing your Brand in an Insecure World
Bucaro, Leanne
Article
2010
Sources HotLink
Brand value is determined in part by your brand and related company activities such as public relations, customer service experiences, as well as successes and failures in the market.
Publicity 101 for Colleges
Sources News Release
Article
2009
Sources
Q: What's the best way for a college to get continuing media attention? A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
Sources gives you powerful tools to help you stand out from the crowd
Article
2009
Sources
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...
3 Polarizing Branding Secrets from Death Cigarettes
Torok, George
Article
2010
Sources HotLink
Branding is about creating powerful emotions - both love and hate. Figure out who you want to love you. Have you noticed that the strongest brands have lots of enemies?

Sources Bookshelf

Personal Balance Sheet
A Practical Career Planning Guide
Craig, Randall M.
Book
2004
Publicity and the Canadian State
Kozolanka, Kirsten
Book
2014
A collection examining the state's relationship with public practices and the "permanent campaign," the constant search for politicians and their strategists for popular consent.


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