Whenever you're creating a message, giving direction, or developing objectives and plans, aim to formulate them at a high school level. This isn't meant as an insult to the receiver, but rather as rec...

Let your competitors focus on their existing customers and products. That creates opportunities for you to manoeuvre around them.

Strategy always gains from specificity. It’s even more important to be specific when planning and conducting the implementation of the strategy. A key role of the strategic leader is to move from gene...