Don't waste journalists' time.

Media relations is human relations. Journalism is about telling compelling stories about people and their lives.

Making follow-up phone calls to the media.

Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...

Remarks of Javier Sicilia to the School of Authentic Journalism.

An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...

Media training to ensure that you are ready to handle media interviews. Topics include Message making, Staying newsworthy, Safe spokesperson techniques, Preparation and relaxation techniques, Media et...