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Have new social media made 'traditional' media obsolete?
Article
2009
Sources HotLink
New media provide additional channels for getting messages out, but they don't make older media obsolete. The task is of public relations is to reach people through the media they use. In an increasin...
Millennials love reading digital magazines on their smartphones
Unclassified
2014
Magazines Canada
Data collected on digital magazine reading habits of those aged 18-34 is provided.
Total recall: Print and digital magazine ads equally memorable
Article
2014
Magazines Canada
Ads in print and online versions of magazines are enjoyed equally between formats. Also ability to remember the ads is equal in both formats.


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