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Marketing to Children: Experts and Sources
Sources Directory - Subject Index


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2 Sources Select Resources

Sources Select Resources

Profit motives behind sexualization of 'tween girls
Article
2008
The sexualization of 'tween girls - those between the ages of 8 and 12 -- in pop culture and advertising is a growing problem fueled by marketers' efforts to create cradle-to-grave consumers.
Turning Children Into Consumers
Beder, Sharon
Article
2009
Medialens
Children are naïve about advertising and can easily be manipulated and exploited by marketers to want and demand their products. Corporate marketers believe that over time they can be shaped into life...

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