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Media Relations Tools: Experts and Sources
Sources Directory - Subject Index


News Releases

Are you paying too much to send out your news releases?
2009-05-25
Sources
If you have been using a corporate newswire service to send out your news releases you are likely paying $500 or more to send out a single release -- and that release may not even be reaching the peop...
Publicity 101 for Colleges
2009-05-02
Sources
Q: What's the best way for a college to get continuing media attention? A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons

Sources Select Resources

Are you paying too much to send out your news releases?
Sources News Release
Article
2009
Sources
If you have been using a corporate newswire service to send out your news releases you are likely paying $500 or more to send out a single release -- and that release may not even be reaching the peop...
Effective Media Relations
Article
2006
Sources
Media relations is human relations. Journalism is about telling compelling stories about people and their lives.
Expose Yourself!
Diemer, Ulli (ed.)
Article
2006
Sources
A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
Frequently Asked Questions about Sources
Article
2009
Sources
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, c...
Grassroots media relations
A short introduction to media relations strategies for activist groups
Diemer, Ulli
Article
2010
Connexions Information Sharing Services
A media relations guide for organizers and activists.
Helping you reach the media
How Sources can help you get more and better media coverage
Article
2009
Sources
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
Publicity 101 for Colleges
Sources News Release
Article
2009
Sources
Q: What's the best way for a college to get continuing media attention? A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
Sources gives you powerful tools to help you stand out from the crowd
Article
2009
Sources
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...

Sources Bookshelf

Expose Yourself!
Diemer, Ulli (ed.)
Article
2006
A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
Grassroots media relations
A short introduction to media relations strategies for activist groups
Diemer, Ulli
Article
2010
A media relations guide for organizers and activists.
In The News
The Practice of Media Relations in Canada
Carney, William Wray
Book
2002
Carney gives everyone, from student to seasoned practitioner, a thorough understanding of who the media are, how they work and how to approach them with stories.


Sources is an online portal and directory for journalists, writers, news editors, researchers. Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
© Sources 1977-2021. The information provided is copyright and may not be reproduced in any form or by any means (whether electronic, mechanical or photographic), or stored in an electronic retrieval system, without written permission of the publisher. The content may not be resold, republished, or redistributed. Indexing and search applications by Ulli Diemer and Chris DeFreitas.