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Newspaper Marketing: Experts and Sources
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3 Sources Select Resources

Sources Select Resources

Newspaper revenue experiment throwdown: Crowdfunding versus underwriting
Crowdfunded beats might not work, but there are good reasons for newspapers to give them a try
Hutchins, Corey
Article
2014
Columbia Journalism Review
Article weighing the pros and cons of acquiring funding through crowdfunding versus underwiting for newspapers.
Newspapers in Canada versus USA
Article
2014
Newspapers Canada
Newspapers Canada has released a one-page Fact Sheet outlining some of the key differences between the Canadian and U.S. markets.
Which is more important - what to sell or where to sell it?
Fleigner, Jim
Article
2014
International Newspaper Marketing Association
Recent research sought to determine which variable determined the greatest circulation results: frequency, zip code, or offer price.

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