Sources Experts & Spokespersons
News Releases
CPRS Announces Newly Accredited Public Relations Professionals2011-01-28
The Canadian Public Relations Society, Inc.
CPRS welcomes 21 accredited members from across Canada in 2010
Publicity 101 for Colleges2009-05-02
Sources
Q: What's the best way for a college to get continuing media attention?
A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
The Canadian Public Relations Society (CPRS) Welcomes Five New Members to the College of Fellows 2011-01-26
The Canadian Public Relations Society, Inc.
The Canadian Public Relations Society (CPRS) is pleased to announce five new members to the College of Fellows.
Three Tips to Keep Your Followers Engaged2011-09-14
Randall Craig, Social Media and Networking Expert
It can be a frustrating experience to have read a blog post or listened to a presentation, only to find that you are unable recall what was written or said. This can be even more frustrating if you ar...
Sources Select Resources
Amateurism Hurts PR FieldMarken, G.A.
Article
All About Public Relations
As the main connection between customers and companies, the degredation of modern public relations communications is appalling. These are the most common PR mistakes and how to fix them.
The Art of Lying"Yes, That Was My Penis" and Other Ticklish PR Challenges
Macaray, David
Article
2013
Counter Punch
People in the public eye should have learned enough from past blunders to come up with a different strategy when asked potentially damaging questions.
Blowing Your Own Horn!Fillmore, Cathleen
Article
2000
Sources
Launching your own public relations campaign.
Content Magazine - Number 18April 1972
Serial Publication (Periodical)
1972
Content Magazine
Content Magazine - Number 43July 1974
Serial Publication (Periodical)
1974
Content Magazine - Number 88August 1978
Serial Publication (Periodical)
1978
Content Magazine - Number 89September/ October 1978
Serial Publication (Periodical)
1978
Content and Public Relations MarketingHulet, Jonathan
Article
All About Public Relations
This article distinguishes content and public relations marketing; showing ways in which they are similar and ways in which they are not. The author also talks about how both aspects of marketing syne...
A Crisis by Any Other NameShiller, Ed
Article
2002
Sources
The role of communications in a crisis.
Don't be a Time BanditLaVigne, Mark
Article
2005
Sources
Don't waste journalists' time.
The Eight Best Books for Publicity SeekersFenske, Lynn
Article
2003
Sources
For those of you pursuing and perfecting the fine art of getting publicity, here's a list of books you can't live without.
Enhance your image in novel waysPirie, Reg
Article
1998
Sources
Soft marketing supports and image enhancement strategies require as much consideration as any other portion of your marketing plan.
Expose Yourself!Diemer, Ulli (ed.)
Article
2006
Sources
A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
The Follow-Up Telephone CallLaVigne, Mark
Article
2004
Sources
Making follow-up phone calls to the media.
Fracking Firm Encourages Industry to Imitate Taco Bell's Twitter StrategyFang, Lee
Article
2015
The Intercept
Oil and gas companies are steadily increasing their footprint on social media, hiring specialized public relations firms and developing "visual shorthand" infographics that can be shared easily on Fac...
Frequently Asked Questions about SourcesArticle
2009
Sources
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, c...
Get a Digital LifeAn Internet Reality Check
Carroll, Jim; Broadhead, Rick
Article
2001
Stoddart
Getting the Most from InterviewsHilder, Yvonne
Article
1997
Sources
Tips from a pro for getting the most from media interviews.
Getting your story into the mediaArticle
2009
Sources
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people w...
GMO Propaganda and the Sociology of ScienceMattis, Kristine
Article
2015
CounterPunch
In August of 2014, the website Gawker revealed documents that demonstrated the lengths to which the global chemical giant Monsanto would go in order to control the narrative about their products – in ...
Helping you reach the mediaHow Sources can help you get more and better media coverage
Article
2009
Sources
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
HotLink Resource Shelf - #29Article
2004
Sources
Here's a list of new releases that will keep you busy for a while.
HotLink Resource Shelf #30Fenske, Lynn
Article
2004
Sources
Start by accepting the fact that the media moves faster than you do, so be prepared. Always.
HotLink Resource Shelf: The Art of Cause MarketingFenske, Lynn
Article
2002
Review of a book on how to use advertising to change personal behaviour and public policy.
How Embarassing when your messages unravelThe Emperor's New Speak
Bennett, Steve
Article
2001
Sources
Analyze your messages to make sure their will hold up to critical scrutiny.
How many spokespersons?Rothstein, Al
Article
1998
Sources
Speaking with one voice means your spokespersons should deliver the same message. It does not mean use only one spokesperson. If the news media representative knows your experts are available and reli...
How Media Relations Helps the Marketing PlanLaVigne, Mark
Article
2002
Sources
Using media relations to support your marketing strategy.
How Sources magnifies your Internet visibilityArticle
2006
Sources
How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
How to Make Your PR Photos WorkLaVigne, Mark
Article
2003
Sources
There is a real art and science to the news photo.
The Importance of Journalism and Communications to Social MovementsSicilia, Javier
Article
2012
Narco News
Remarks of Javier Sicilia to the School of Authentic Journalism.
Inside the Shadowy PR Firm That's Lobbying for Regime Change in SyriaBlumenthal, Max
Article
2016
AlterNet
Posing as a non-political solidarity organization, the Syria Campaign leverages local partners and media contacts to push the U.S. into toppling another Middle Eastern government.
Interactive PRSources Select Resources Encyclopedia
Article
The use of Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations, blogging and social media marketing. Interactive PR allows companies and organizatio...
Marketing/PR - the new face of marketingSommers, Susan
Article
2009
Sources HotLink
Marketing/PR offers a variety of cost-effective tools that can easily be implemented into a long-term strategy and plan. These include information sessions, testimonial brochures, print and e-mail new...
Mexican President Calderón Hires US Propaganda FirmConroy, Bill
Article
2012
Narco News
Los Pinos retains Las Vegas-based R&R Partners to promote government’s successes as the bloody drug war rages on.
New Legal Landscape Affecting PRLaVigne, Mark
Article
2004
Sources
New laws affecting public relations.
The Power of public relationsLevine, Carol
Article
1999
Sources
An overview of the role of public relations practitioners.
Print ExcellenceArticle
1997
Sources
Public relationsSources Select Resources Encyclopedia
Article
An overview of public relations based on an article from Wikipedia.
Public relations at a trade show: A little effort goes a long waySiskind, Barry
Article
2011
Sources HotLink
The media is constantly on the look-out for interesting stories, and not just the ones everyone else is covering. So, being big is not the panacea to PR; being prepared with a well thought-out plan is...
Public Relations on the InternetHulet, Jonathan
Article
All About Public Relations
This article talks about internet reviews on the internet. It provides statistics and stresses the importance of online reviews on consumer decisions. There is specific emphasis on social media.
Public Relations Strategy a Valuable Fundraising ToolLaVigne, Mark; Hetherington, Leslie
Article
2002
Sources
A case study of using public relations to enhance a charity's fundraising activities.
Publicity 101 for CollegesSources News Release
Article
2009
Sources
Q: What's the best way for a college to get continuing media attention?
A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
Publicity and Media ResourcesWebsite
Connexions Information Sharing Services
Resources and publications to assist your organization in getting more and better media coverage and raising awareness.
Publicity PlusWebsite
How to maximize your media impact using Sources.
PublicitySources.comWebsite
2017
Sources
A web portal featuring publicity and PR resources, including articles, documents, books, websites, and experts and spokespersons. The home page features a selection of recent and important articles. A...
Reviews from The Sources HotLinkWebsite
Sources HotLink
Reviews are in alphabetical order by title.
The Revolutionary Act of Telling the TruthPilger, John
Article
2015
Dissident Voice
Pilger discusses the challenges that we encounter as Western governments and media actively seek to supress any political consciousness and independent thought.
Rick Berman Exposed in New Audio; Hear His Tactics Against Environmentalists and Workers' RightsAudio
2014
The king of corporate front groups and propaganda, has been caught on tape detailing his attacks on public interest groups in the labor and environmental movements, including on efforts to increase th...
7 Ways to Get More Mileage from a Case StudySlaunwhite, Steve
Article
2004
Sources
Case studies are a valuable addition to your public relations' arsenal. They not only explain the success of your product or service in action, they also tend to have high editorial acceptance and rea...
So why PR?Bucaro, Leanne
Article
2010
Sources HotLink
Public Relations (PR) includes on-going activities to ensure that a company has a strong public image. PR activities include helping the public to understand the company and its products.
Sources gives you powerful tools to help you stand out from the crowdArticle
2009
Sources
An overview of how you can use SOURCES to amplify your message.
SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...
The Sources HotLinkWebsite
1996
Sources
A website and newsletter dealing with media relations strategies.
Sources media trainingArticle
2009
Sources
Media training to ensure that you are ready to handle media interviews. Topics include Message making, Staying newsworthy, Safe spokesperson techniques, Preparation and relaxation techniques, Media et...
Speaking to the MediaA special report from Sources with articles from The Sources HotLink
Diemer, Ulli (ed.)
Article
2005
Sources
Being seen, heard, and quoted in the media is perhaps the quickest, best, and most lasting way for a speaker to become better known and more sought after. This booklet offers advice on handling media ...
Starting your PR PlanBucaro, Leanne
Article
2010
Sources HotLink
It doesn't matter if you are "Joe's Bike Shop" or a multi-national conglomerate - almost every business has a story to tell. It is never too early to start a PR Plan.
3 Keys to Keeping Your Marketing and PR Writing on StrategySlaunwhite, Steve
Article
2004
Sources
How do you ensure that your marketing and PR piece isn't just pretty prose?
Top Ten Rules of Risk CommunicationBonner, Dr. Allan
Article
2006
Sources
Twenty-five Years of SourcesArticle
2002
Sources
From the beginning, Sources was seen as a public service as well as a tool for journalists.
Use Internet as public relations toolCarroll, Jim
Article
1999
Establish an online presence to complement your other PR tools.
Using Trade Shows As A PR OpportunityBucaro, Leanne
Article
2010
Sources HotLink
Trade shows are a wonderful opportunity to enhance your brand. Every chance you get to be in front of your target audience and/or the media is a great opportunity.
What is a 3-D Public Relations Campaign?Friedman, Marsha
Article
All Abour Public Relations
What was a 3-D marketing model must now become a 4-D model to corporate social media. This is how you crate an effective 4-D marketing campaign
What is Public Relations?LaVigne, Mark
Article
2003
Sources
PR should be the guardian of an organization's brand, and that concept of brand is not just reserved for a private sector, product-oriented company. The concept of brand, what an organization is, what...
Sources Bookshelf
Content Magazine - Number 18April 1972
Serial Publication (Periodical)
1972
Content Magazine - Number 43July 1974
Serial Publication (Periodical)
1974
Content Magazine - Number 88August 1978
Serial Publication (Periodical)
1978
Content Magazine - Number 89September/ October 1978
Serial Publication (Periodical)
1978
Content and Public Relations MarketingHulet, Jonathan
Article
This article distinguishes content and public relations marketing; showing ways in which they are similar and ways in which they are not. The author also talks about how both aspects of marketing syne...
Doing & Saying the Right thingBonner, Allan
Book
2004
Professional risk and crisis management.
Expose YourselfUsing the Power of Public Relations to Promote Your Business and Yourself
Beals, Melba
Book
1990
A hands-on, practical book that gets down to the details of doing promotion.
Expose Yourself!Diemer, Ulli (ed.)
Article
2006
A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
Guerrilla P.R. WiredWaging a Successful Publicity Campaign Online, Offline, and Everywhere in Between
Levine, Michael
Book
2003
Hollywood PR guru Michael Levine applies his Guerrilla PR strategies to the Internet.
Guerrilla P.R.How You Can Wage an Effective Publicity Campaign...Without Going Broke
Levine, Michael
Book
1993
Guide to Media RelationsSchenkler, Irv; Herrling, Tony
Book
2004
In The NewsThe Practice of Media Relations in Canada
Carney, William Wray
Book
2002
Carney gives everyone, from student to seasoned practitioner, a thorough understanding of who the media are, how they work and how to approach them with stories.
Journalism: Truth or Dare?Hargreaves, Ian
Book
2003
Ian Hargreaves discusses the history, development, future and ethics of journalism and describes journalists' relationship with the public. He focuses on the increase in journalism's influence and the...
Manufacturing ConsentThe Political Economy of the Mass Media
Herman, Edward S.; Chomsky, Noam
Book
1988
Contrary to the usual image of the press and cantankerous, obstinate, and ubiquitious in its search for truth, Herman and Chomsky depict how an underlying elite consensus largely structures all facets...
The Missing NewsFilters and Blind Spots in Canada's Press
Hackett, Robert A.; Gruneau, Richard; with Donald Gutstein, Timothy A. Gibson and Newswatch Canada
Book
2000
Asks a number of questions, including: How well do the news media filter reality, for what purposes, through what processes and in whose interests? How do newspapers and TV stations choose what news i...
Necessary IllusionsThought Control in Democratic Societies
Chomsky, Noam
Book
1989
An inquiry into the nature of the media and the role of intellectuals in "a political system where the population cannot be disciplined by force, and thus must be subjected to more subtle forms of ide...
Online PR and Social Media for Experts, Authors, Consultants, and SpeakersDevelop your reputation, get found, and attract a following
Craig, Randall M.
Book
2009
Political ColumnsBehind the scenes with powerful people
Bonner, Allan
Book
2007
A reader of his book will get Bonner's insight on everyone from Winston Churchill to Belinda Stronach. It is a series of columns, many of which were written for the US magazine Winning Campaigns.
PRHow the Public Relation Industry Writes the News
Blyskal, Jeff and Marie Blyskal
Book
Public Relations Kit for DummiesYaverbaum, Eric; Bly, Bob
Book
2001
Publicity and the Canadian StateKozolanka, Kirsten
Book
2014
A collection examining the state's relationship with public practices and the "permanent campaign," the constant search for politicians and their strategists for popular consent.
Sources.comPortal for Journalists and Writers - The directory for reporters, writers, editors and researchers
Website
1977
Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and ind...
Speaking to the MediaA special report from Sources with articles from The Sources HotLink
Diemer, Ulli (ed.)
Article
2005
Being seen, heard, and quoted in the media is perhaps the quickest, best, and most lasting way for a speaker to become better known and more sought after. This booklet offers advice on handling media ...
SpinwarsPolitics and New Media
Fox, Bill
Book
1999
An examination of media manipulation in late 20th Century North American politics.
Sultans of SleazePublic Relations and the Media
Nelson, Joyce
Book
1989
Reveals the extent to which we have been deceived by public relations firms on behalf of their unscrupulous clients -- the corporations and governments that control our society.
Taking the Risk Out of DemocracyCorporate Propaganda versus Freedom and Liberty
Carey, Alex
Book
1995
The twentieth-century history of corporate propaganda practiced by U.S. businesses and the ways in which such corporate propaganda was exported to, and adopted by, other western democracies especially...
Toxic Sludge Is Good for YouLies, Damn Lies and the Public Relations Industry
Stauber, John; Rampton, Sheldon
Book
2004
Explains how modern public relations (PR) transforms the favoured policies of the rich and the powerful into uncontroversial 'common sense'.
Marketing MagazineNews, issues and developments for consumer and business marketers and their suppliers, including ad agencies, the media and auxiliary companies from graphics to event marketing.
Sources Calendar
