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Do all booth staffers need continuing education?
Siskind, Barry
Article
2014
Sources
If your booth staff does what they always did, they will get what you always got. If they want better results for your exhibition investment they are going to have to do something differently. Your in...
Is your booth staff ready for an attitude adjustment?
Siskind, Barry
Article
2014
Sources
While your gut instinct may be to focus on the sale, especially since there is tremendous pressure to perform, Siskind challenges you to focus on the relationship with the visitors instead. This may r...

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