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Expose Yourself
Using the Power of Public Relations to Promote Your Business and Yourself
Beals, Melba
Publisher: Chronicle Books, San Franciso, USA
Year Published: 1990
Pages: 192pp Price: $19.95 ISBN: 0-87701-585-6
Library of Congress Number: HD59.B36 Dewey: 659.2--dc20
Contents
Preface
Introduction
PART 1 The Power of Public Relations
1. Discovering Public Relations
2. PR Power: Your Key to Success
3. Activating Your PR Power
4. Your Customers Are Everywhere
PART 2 Creating Your Own Promotional Campaign
5. Telling Your Story in a Way that Excites the Media
6. Using the Media Packet as Your Messenger
7. Locating, Building, and Using Media Lists
8. Following Up on Your Mailing
PART 3 Making It Big on Your Own Stage
9. Preparing for Interviews and Appearances
10. On the Hot Seat---You're a Star
11. When and How to Call a Media Conference
12. Freebies: Creating Promotional Opportunities
13. More Media Access: Public Service Messages
PART 4 PR Power in Action: Specific Strategies
14. Promoting Your Medical Practice
15. Promoting Your Legal Practice
16. Promoting Your Book
17. Promoting Your Nonprofit Organization
18. Quick Inspirations: PR Ideas for 100 Businesses
PART 5 EVALUATING Your PR Plans
19. Hiring as Outside Publicist
20. Assessing the Progress of Your Promotional Campaign
Index
Subject Headings