Publicity 101 for Colleges

Media Releases from members of Sources.
To submit a news release, use this form.

Publicity 101 for Colleges

Q: What′s the best way for a college to get continuing media attention?
A: By being found in SOURCES, the Media′s Guide to Experts and Spokespersons

Where do the media find experts and sources?

At SOURCES.COM — the portal for journalists, reporters, and editors.

The SOURCES directory (online and print) has been a staple of newsrooms and freelance journalists′ desks for decades. SOURCES is the place journalists go to find the experts and spokespersons they need for their stories. At SOURCES.COM they also get news releases as they appear, the Sources Calendar, top news stories from around the world, and SOURCES′ INTELLIGENT SEARCH technology.

How can this help your college?

A college′s public reputation is its key asset in the competition for students, funding, and business and community partnerships.

Positive media coverage is the most effective and credible form of public relations there is. Unlike paid advertising and other forms of marketing, media coverage is earned and grows directly out of a college′s knowledge and expertise. It spotlights your successes and establishes your brand.

Media attention is also commonly the most cost-effective form of marketing, because a single news story or TV spot about you can reach tens of thousands or even hundreds of thousands of people. This includes governments, business and community leaders, parents, students and alumni.

When you are in SOURCES, you ensure that the media will find you when they do stories about your areas of expertise.

Membership Benefits:

* Your full media profile in SOURCES, both online and in print.

* List yourself under 200 areas of expertise. Your college will appear on 200 different subject reference pages each indexed individually by Sources, Google, and other search tools.

* Your SOURCES membership entitles you to post as many news releases as you wish – FREE. They appear on SOURCES.COM, go out to the media and on the Internet via RSS feeds, and are indexed by all search engines.

* Use the Sources Calendar to publicize your events FREE. Each event you post includes a link to your SOURCES profile and a link to your own website.

* Promote your campus publications on the Sources Newsstand and in the Sources Bookshelf .

* Use video to showcase your college by adding video clips to your profile

* Plus: Reduced rates on media training for your key spokespersons.

* A basic membership is $549 per year.

Register Now

Click here for the online form: https://gateway.sources.com/Membership1.php.
Or call us at 416-964-5735 or 1-800-299-7990 for more information.

**Get SOURCES working for you.**

For more information contact:
Shawn Belzner
Listings Co-ordinator
Sources
Phone: 416-964-5735
Website: www.sources.com

Click here to view our Sources Listing

More information:
Frequently Asked Questions
Membership Form
Getting your story into the media
How Sources magnifies your Internet visibility
Getting the most out of your Sources listing
Powerful Tools to Raise Your Profile

Topics:

Information and Media Resources from Sources
Main News Release page	Media releases from clients of the *Sources* media relations service.
*Sources* Calendar	Check out newsworthy events from across Canada.
*Sources* Directory	Search the Sources directory of experts, contacts and media spokespersons. Find how to include yourself in Sources.
Publish your news releases	*Sources* can help you distribute your media releases
Media Names & Numbers	Directory of Canada's print and broadcast media.
Parliamentary Names & Numbers	Full contact information for government, political parties, lobbyists, and embassies.

Sources home page