A

1. Account-based marketing
   Sources Select Resources Encyclopedia
   Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing in which an organisation considers and communicates with individual prospect or customer accounts as markets of one.
2. Achieving Success as a professional speaker
   Attaining success as a professional speaker is no easy matter! Talent and hard work are absolute musts. And, another absolute is EXPOSURE # success as a professional speaker depends on promoting yourself and becoming known to the people who are the gatekeepers to your audience.
3. Adjusting to a shrinking booth size
   When budget for exhibitions is slashed, booth size is often a factor that is reduced. Here are some ways one could deal with such a change.
4. Adventitiousness
   Sources Select Resources Encyclopedia
   
5. Advertising
   Sources Select Resources Encyclopedia
   Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services.
6. Advertising Research
   Sources Select Resources Encyclopedia
   
7. Advertising Topic Index in Sources Directory of Experts
   Spokespersons, Experts, and Resources
   A subject guide to experts and spokespersons on topics related to advertising in the Sources directory for the media.
8. Advice on Hiring a Media Trainer
   Media training is highly recommended for any media spokesperson, whether a novice or a veteran.
9. Advice and Tips for Nonprofits Creating a Marketing Team
   This is an instructional guide for non-profits to create marketing teams and developing them into the intermediate stages.
10. Advice and Tips for Nonprofits on Social Media
    This is an instructional guide for non-profits to improve their online presence via social media. This guide is helpful for small businesses and non-profits in the beginning and intermediate development stages of social media accounts.
11. After the interview
    What to do after being interviewed by a reporter.
12. Alternative Media
    Sources Select Resources Encyclopedia
    
13. Amateurism Hurts PR Field
    As the main connection between customers and companies, the degredation of modern public relations communications is appalling. These are the most common PR mistakes and how to fix them.
14. Anatomy of a Propaganda Blitz - Part 1
    We live in a time when state-corporate interests are cooperating to produce propaganda blitzes intended to raise public support for the demonisation and destruction of establishment enemies. Here we will examine five key components of an effective propaganda campaign of this kind.
15. The Anatomy of Buzz: How to create word of mouth marketing (book review)
    
16. Answering Machine Tips
    Voice mail needs to be managed effectively.
17. Approaching Prospects on the Show Floor
    A good approach doesn't have to be complicated, rather it should consist of words that the booth person can say comfortably and honestly.
18. Are mobile show guides the way of the future?
    Technology has made it possible to bring trade show exhibiting one step closer to being environmentally friendly by switching from paper to electronics. It is now possible to put the entire show guide on one user friendly app. This can also provide companies with "Big Data"
19. Are you paying too much to send out your news releases?
    Sources News Release
    If you have been using a corporate newswire service to send out your news releases you are likely paying $500 or more to send out a single release -- and that release may not even be reaching the people you want to reach.
20. Are You Prepared for 21st-Century Interviews?
    Chances are that, if media consider you interview-worthy, you possess a decade or two of experience and knowledge that they believe is valuable. Therefore, the question is not "Do you know enough to answer questions?," but "Can you make your point with clear, fresh 21st-Century relevance?"
21. Article Marketing
    Sources Select Resources Encyclopedia
    Article marketing is a type of advertising in which businesses write short articles related to their respective industry. These articles are made available for distribution and publication in the marketplace.
22. Arts Journalism
    Sources Select Resources Encyclopedia
    
23. At a Glance - Web sites mentioned in this issue of HotLink
    Quick overview of some publicity-related websites.
24. Attending a Meeting - How you can Play a Role in its Success
    From job interviews to strategy sessions, it's important to make a good impression in any meeting. Making a good impression starts with careful planning and preparation.
25. Authors' rights
    Sources Select Resources Encyclopedia
    
26. Award Winning World Wide Web Site
    The Sources Web site awarded four stars as a site of outstanding merit.

B

1. A Back-up Objective for the B to C Exhibitor
   The opportunities that may be slipping through your fingers are with those attendees who are not ready to buy your product or commit to the appointment and need more time before placing an order.
2. Backing it Up
   If you say something in a media interview, make sure you can back it up.
3. Bait-and-switch
   Sources Select Resources Encyclopedia
   A form of fraud in which the party putting forth the fraud lures in customers by advertising a product or service at a low price or with many features, then reveals to potential customers that the advertised good is not available at the original price or list of assumed features, but something different is.
4. The Before, During, and After of a Social Media Customer Service Strategy
   Sources News Release
   Using social media as a customer service tool is not a revelation these days. We have all seen customer service representatives from big name brands on Twitter. But these one-off initiatives rarely provide the support they are intended to provide.
5. The Benefits of Professional Speaking
   No matter how good you are, you'll still have something to learn or some new set of skills to acquire.
6. The Benefits of Reaching the Media
   The benefits of being listed in Sources.
7. Bequests
   Leaving a social justice legacy
   Many of us have made working for social justice a lifetime commitment. If you are thinking about leaving a legacy for social justice that will live on, you might want to consider leaving a bequest to Connexions in your will.
8. Black propaganda
   Sources Select Resources Encyclopedia
   Black propaganda is false information and material that purports to be from a source on one side of a conflict, but is actually from the opposing side.
9. Blog
   Sources Select Resources Encyclopedia
   
10. Blowing Your Own Horn!
    Launching your own public relations campaign.
11. Brand
    Sources Select Resources Encyclopedia
    
12. Brand Management
    Sources Select Resources Encyclopedia
    The application of marketing techniques to a specific product, product line, or brand. It seeks to increase a product's perceived value to the customer and thereby increase brand franchise and brand equity.
13. Broadcast journalism
    Sources Select Resources Encyclopedia
    
14. Building on the Emotional Experience of the Brand
    Linking Individual Brands With the Brand of a Convention or Event
    As professional speakers, we each seek to create our own brand. However, in today's marketplace, aligning everything we do with the brand of the convention or event will assist us in fulfilling the expectations of those who hire us.
15. Business Card Basics
    Your business card is a miniature representation of your business: your style, your focus, your unique selling proposition.
16. Business Continuity and Crisis Preparedness
    
17. Business information
    Sources Select Resources Encyclopedia
    
18. Business journalism
    Sources Select Resources Encyclopedia
    
19. Business-to-business
    Sources Select Resources Encyclopedia
    Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Contrasting terms are business-to-consumer (B2C) and business-to-government (B2G).
20. Business-to-consumer
    Sources Select Resources Encyclopedia
    Business-to-consumer (B2C, sometimes also called Business-to-Customer) describes activities of businesses serving end consumers with products and/or services.
21. Business-to-government
    Sources Select Resources Encyclopedia
    Business-to-government (B2G) is a derivative of B2B marketing and often referred to as a market definition of "public sector marketing" which encompasses marketing products and services to various government levels.

C

1. Can You Make Your Point Relevant?
   When speaking to the media, the point is, "Can you frame your response cleverly, concisely and memorably in language and context that is extremely relevant to the audience that particular media outlet or journalist is intent on impressing?
2. Canadian content
   Sources Select Resources Encyclopedia
   
3. Canadian trademark law
   Sources Select Resources Encyclopedia
   
4. Canwest latest 'media giant' to exploit news operations
   Media corporations claim to care about quality journalism, but they've deceived Canadians for decades -- censoring news to protect their profits, pandering to the interests of the corporate world, and neglecting to invest adequately in their news operations. For decades powerful media corporations have decided what news Canadians should read, hear, and see. By reading just about any Canadian daily newspaper it's not hard to see how the values of corporate-owned media are quite different from the values and interests of the majority of Canadians.
5. Caveat Surfer: Beware When Using Electronic Communication
   Points about electronic communication and online security.
6. Censorship
   Sources Select Resources Encyclopedia
   Censorship is the suppression of speech or other communication which may be considered objectionable, harmful, sensitive, or inconvenient to the general body of people as determined by a government, media outlet, or other controlling body.
7. Challenging Times: What's Your Best Bet?
   Innovation is critical for long term success. Look at your business model. Could it use reinventing or critical surgery?
8. Citizen media
   Sources Select Resources Encyclopedia
   The term citizen media refers to forms of content produced by private citizens who are otherwise not professional journalists.
9. Cluster Analysis (in Marketing)
   Sources Select Resources Encyclopedia
   A class of statistical techniques that can be applied to data that exhibit 'natural' groupings. Cluster analysis sorts through the raw data and groups them into clusters.
10. A Code of Conduct for New Technology at Exhibitions
    Though extremely helpful in almost every respect, technology can also result in the formation of some bad behavioural habits, including ignoring your visitors at trade show booths. Siskind provides a list of Do's and Don'ts with respect to technology etiquette at trade shows.
11. Columnist
    Sources Select Resources Encyclopedia
    
12. Comment tirer le meilleur parti de votre annonce SOURCES ?
    Information pour les entreprises, organisations, particuliers créant ou modifiant leur annonce média Sources
    
13. Commercial Use of Copyleft Works
    Sources Select Resources Encyclopedia
    
14. Communicating Effectively Through Your Association Newsletter
    An effective newsletter is one that meets your readers' needs and interests.
15. Communications Arts: The Science of Plain Language
    Plain language writing is a process that considers the needs of the readers, the purpose of the document, the message to be delivered and the constraints upon the writer.
16. Communications Industry & Technology Topic Index in Sources Directory
    Spokespersons, Experts, and Resources
    A subject guide to experts and spokespersons on topics related to the communications industry and communications technology in the Sources directory for the media.
17. Competitors Aren't the Only Threats
    Sources News Release
    One of the things that I?ve noticed lately is just how vulnerable many companies (and other organizations) are to non-competitive threats. I?m not talking about the traditional corporate bogeymen of big government and big labour.
18. Confidentiality
    Sources Select Resources Encyclopedia
    Confidentiality is an ethical principle associated with several professions (e.g., medicine, law, religion, professional psychology, and journalism). In ethics, and in law, some types of communication between a person and one of these professionals are "privileged" and may not be discussed or divulged to third parties.
19. Connexions welcomes your support
    Your contribution to Connexions will help us preserve the memories, experiences, strategies, success, failures and visions of those who have worked for social justice over the years so that future generations can learn and be inspired by them.
20. Consulting Topic Index in Sources Directory of Experts
    Spokespersons, Experts, and Resources
    A subject guide to experts and spokespersons on topics related to consulting and consultants in the Sources directory for the media.
21. Contacts: Connecting directly with Canadian journalists
    Factors to consider when selecting spokespersons for your organization.
22. Content and Public Relations Marketing
    This article distinguishes content and public relations marketing; showing ways in which they are similar and ways in which they are not. The author also talks about how both aspects of marketing synergize.
23. Controlled vocabulary
    Sources Select Resources Encyclopedia
    
24. Copyfraud
    Sources Select Resources Encyclopedia
    The use of false claims of copyright to attempt to control works not under one's legal control.
25. Copyleft
    Sources Select Resources Encyclopedia
    A play on the word copyright to describe the practice of using copyright law to remove restrictions on distributing copies and modified versions of a work for others and requiring that the same freedoms be preserved in modified versions.
26. Copyright
    Sources Select Resources Encyclopedia
    A set of exclusive rights granted to the author or creator of an original work, including the right to copy, distribute and adapt the work.
27. Copywriting
    Sources Select Resources Encyclopedia
    
28. The core qualities of an exhibit manager
    Exhibit managers have to deal with many discouraging events in their line of work. For this reason, successful managers tend to have series of specific character traits that help them cope with their work.
29. Corporate volunteering
    Corporate volunteer programs.
30. Crafting Effective Media Releases
    This is an introduction to using public relations as a marketing tool. It gives the reader the up and down sides of using this marketing platform and then instructs the readers on how to spin media into their favour.
31. Create a Meaningful and Memorable Trade Show Pitch - The Goldilocks Effect
    An article outlining measures that can be taken that can help optimize your trade show pitch. The author emphasizes the importance of including "just the right amount" of information.
32. Create a Media Friendly Media Section on your Web site
    Web site media sections are an opportunity for an organization to provide the news media with an easy-to-use, multimedia platform to disseminate information about that organization and its news.
33. Creating a customized Marketing Toolkit
    A marketing toolkit contains the essential ingredients you need to successfully reach and persuade your key markets.
34. Creating your Key Messages - Part One
    Key messages are phrases of different lengths that provide a description of your company in very succinct understandable terms.
35. Creating your Key Messages - Part Two
    Nobody knows your business better than you - so you, as the business owner or CEO, are in the best position to develop or lead the project to develop the key messages for your company.
36. Creative Commons Licenses
    Sources Select Resources Encyclopedia
    
37. Creative nonfiction
    Sources Select Resources Encyclopedia
    Creative nonfiction (also known as literary or narrative nonfiction) is a genre of writing that uses literary styles and techniques to create factually accurate narratives.
38. A Crisis by Any Other Name
    The role of communications in a crisis.
39. Crisis Communications
    Being prepared for a crisis is second best only to avoiding one altogether.
40. Crisis Communications Checklist
    Nothing impresses like real confidence, and only advance planning can bestow it.
41. Criticism of Intellectual Property
    Sources Select Resources Encyclopedia
    
42. Cutting through the clutter
    Exhibitions can be overwhelming to visitors, as the amount of information is often overwhelming to them. Exhibitors need to consider this, and take measures to ensure that they can provide clear easily digestible information to the visitors. Siskind provides ways that one can achieve this.

D

1. Database Right
   Sources Select Resources Encyclopedia
   
2. Dean's Digital World: Leaning forward, looking back
   
3. Dean's Digital World: The reporter's friend
   
4. Decrease the no-show rate of pre-booked appointments
   Here are some tried and true tactics that exhibitors have employed in the past that has helped reinforce the value in the meeting and greatly reduced the rate of no-shows.
5. Demonstrating Intangibles
   In an environment where competition for visitors' attention is at its highest and yet their attention span is at its lowest, using demonstrations is a great technique to help you get traffic to your booth.
6. Des outils puissants pour accroître votre visibilité
   En tant que membre SOURCES, vous avez une gamme d'outils de relations média à votre disposition. Ces outils sont créés pour être des pièces-clés de vos relations publiques et de votre stratégie média.
7. Ulli Diemer - Brief Bio
   Ulli Diemer is a Canadian socialist publisher, writer, and archivist.
8. Digital marketing
   Sources Select Resources Encyclopedia
   Digital Marketing is the promoting of brands using all forms of digital advertising.
9. Direct Action for Democracy
   Direct action protests are about people taking power for themselves, instead of leaving politics to professional politicians.
10. Direct Marketing
    Sources Select Resources Encyclopedia
    A form of advertising that reaches its audience without using traditional formal channels of advertising, such as TV, newspapers or radio. Businesses communicate straight to the consumer with advertising techniques such as fliers, catalogue distribution, promotional letters, and street advertising.
11. Direct Navigation
    Sources Select Resources Encyclopedia
    
12. Discover the New Way to... Dress for Success
    It has been suggested that 41% of Canadians now dress casually for work. With numbers that high you would think casual dressing for the workplace would be easy. Not so. Many people are even more confused than before about workplace attire.
13. Disseminating information to trade show visitors
    Distributing information to visitors of a trade show is often wasteful and unproductive. Here are some tips that can be used to improve returns.
14. Do all booth staffers need continuing education?
    If your booth staff does what they always did, they will get what you always got. If they want better results for your exhibition investment they are going to have to do something differently. Your investment in their continuing education can reap huge rewards.
15. Documentary film
    Sources Select Resources Encyclopedia
    A broad category of moving pictures intended to document some aspect of reality.
16. Domain Aftermarket
    Sources Select Resources Encyclopedia
    
17. Domain Appraisal
    Sources Select Resources Encyclopedia
    
18. Domain Name
    Sources Select Resources Encyclopedia
    
19. Domain Name Auction
    Sources Select Resources Encyclopedia
    
20. Domain Name Speculation
    Sources Select Resources Encyclopedia
    
21. Don't be a Time Bandit
    Don't waste journalists' time.
22. Don't Forget to Write
    Writing letters to the editor is an effective way of getting publicity for your point of view.
23. Don't forget to write
    Writing letters to the editor is an effective way of getting publicity for your point of view.
24. Don't neglect your presentation skills
    Do not wait until you are about to present. It's not worth the stress, or to risk looking like a fool. Take time to prepare.
25. Don't play that game: Ending telephone tag
    The multitude of communications technologies have actually made it more difficult to get in touch.
26. Downloadable SEO Sources Banners
    
27. Downloadable Sources Banners
    
28. Downloadable Sources Banners - Find it at Sources.com
    
29. Downloadable Sources Banners - We Welcome Media Calls
    
30. Dressing for TV
    What to wear when you're going to be interviewed on TV.
31. Drip Marketing
    Sources Select Resources Encyclopedia
    Drip Marketing is a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time.
32. Dropped Search Engine Rankings Caused by Duplication
    Duplicate content can and will negatively affect search engine rankings.

E

1. Ease your way through international borders
   If you need to move product across international lines for your trade show, an ATA carnet can provide a means of doing so with less hassle. This article provides more information on this.
2. Editorial independence
   Sources Select Resources Encyclopedia
   
3. EducationSources.ca
   Web portal with sources of information about education and academia, including articles, documents, books, websites, and experts and spokespersons. The home page features a selection of recent and important articles. A search feature, subject index, and other research tools make it possible to find additional resources and information.
4. Effective Media Relations
   Nurturing your relationships with reporters
   Our relationships with journalists need to be maintained over time in order to be fruitful.
5. Effective Media Relations
   Media relations is human relations. Journalism is about telling compelling stories about people and their lives.
6. The Eight Best Books for Publicity Seekers
   For those of you pursuing and perfecting the fine art of getting publicity, here's a list of books you can't live without.
7. Email scam which targets professional speakers
   Sources News Release
   An email scam targetting professional speakers is making the rounds. The NSA, a British speakers' association reports that the scam has been aimed at its members. Speakers listed with SOURCES - www.sources.com - have also reported being targetted.
8. Enhance your image in novel ways
   Soft marketing supports and image enhancement strategies require as much consideration as any other portion of your marketing plan.
9. Enhance your listing and get the most for your dollars
   Tips for making your Sources listing work most effectively for you.
10. Entertainment journalism
    Sources Select Resources Encyclopedia
    
11. Evaluating your exhibit performance
    "How do we know if our exhibit program is doing what it is suppose to do?
12. Exhibitors can get more bang for their buck
    Trade shows are effective marketing vehicles when used well.
13. Expand your knowledge by getting advice from the experts!
    Public opinion plays a key role in government spending decisions, and one of the most effective ways to influence public opinion is through the media. A single appearance on television, for example, gets your message across to tens of thousand of people.
14. Expert
    Sources Select Resources Encyclopedia
    
15. Expose Yourself!
    A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
16. Exposure of Another Pro-War Lie Doesn't Make Media More Skeptical of Pro-War Claims
    The story of pro-Maduro forces burning trucks bringing aid to Venezuela has now been reported as false, even by corporate media. The bigger story of how and why this lie was propogated gets left behind.

F

1. Fascinating insights on political communications
   Book Review of 'Political Columns: Behind the Scenes with Powerful People'
   Bonner approaches each subject, some as a scientist, as he does when examining the first televised debate between Nixon and Kennedy, but ultimately as an artist who knows that there is much more to communication than the mechanics. He knows how to deliver a clear message and to make it believable.
2. Fashion journalism
   Sources Select Resources Encyclopedia
   
3. Feature story
   Sources Select Resources Encyclopedia
   A piece of journalistic writing that covers a particular issue in-depth.
4. Find new display ideas with your Expo Eyes
   Sometimes, looking at other exhibitions could give you a fresh perspective, and some insight on things you can do to improve your own, even if they are not in a similar area.
5. The First 20 Minutes: A Daily Social Media Diet
   Sources News Release
   Staying up to date with the world's activities could take all day if we let it. The first 20 minutes of your day can offer you a successful path to productivity. How do you spend the first 20 minutes?
6. Five Steps to Build a Personal Brand Like Harry Houdini
   What's important to know is that Houdini did not strive to build a brand. He worked to generate paying customers. All the publicity stunts he did were for the purpose of getting paying customers. Branding was a byproduct.
7. 5 Tiny Turn-offs that Sabotage Your Professional Image
   Happy about it or not, you will always be judged by others within the first few seconds of meeting them. And because you are presenting a whole package, everything has an impact - and anything distracting or out of place can sabotage your professional image.
8. Flying High: 5 Sure Ways to Get Your Business Soaring
   Know your audience, know your message, be clear and consistent in that message, then develop a strategy and execute it.
9. Foire Aux Questions au sujet de SOURCES
   
10. The Follow-Up Telephone Call
    Making follow-up phone calls to the media.
11. The Formula: How To Make A Video Go Viral
    Many people fail to realize that Youtube is also a social media platform. You use videos to get your message out and you read comments to get feedback and consumer interactivity.
12. The 4 hour Workweek
    
13. Free Content
    Sources Select Resources Encyclopedia
    Free content, or free information, is any kind of functional work, artwork, or other creative content having no significant legal restriction relative to people's freedom to use, distribute copies, modify, and to distribute derived works of the content.
14. Free for the asking
    Any organization, corporation or individual listed in Sources has the ability to post news releases to the Sources Web site.
15. Frequently Asked Questions about Sources
    SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
16. Frequently Asked Questions about the Sources Subject Index
    A careful choice of subject headings pays off in leading journalists to you when they need your expertise.
17. A fresh approach to recruiting booth staff
    Booth staff are an important aspect of exhibit quality. Provided are some challenges one may face with staff, and tips on how to improve quality of this aspect of exhibits.
18. Friendly faxing
    When you communicate by fax, keep these tips in mind.
19. From Sources: More tools for getting your messages out
    Sources News Release
    Sources members can benefit from media training, free news release postings and calendar listings, and they can include their books in the Sources Bookshelf. It's all at www.sources.com, where you'll also find breaking news from around the world.
20. From the pages of Sources meet...
    Meet some of the organizations, companies, and individuals listed in Sources.
21. Funding for Non-profit Media or Public Interest Activities
    Part 7 of 7 - Canada's Media in Crisis
    A group that launches, or even refocuses, an independent news media project - or raises money for just about any public-interest activity - will probably have success in fundraising if it does the proper research and targets a unique audience. It will need to demonstrate that it offers an important public service, such as providing in-depth coverage of local political, economic, and social issues not covered adequately by other media.
22. Fundraising Experts and Information in the Sources Directory
    

G

1. Gain Clients (and Earn Money) By Speaking Engagements
   One of the best way to get new clients is by speaking to organizations. There's something about the immediacy of being in front of people that has great spin-off benefits. So whether you do it for the fees or for the contacts or both, you really can't lose.
2. Gamify my Booth
   With the rise of Genxers and millenials in trade shows today, sequestering visitors may require a radical change. Why not incorporate elements of games in your booth.
3. Get a Digital Life
   An Internet Reality Check
   
4. Get the Internet working for you
   Develop an online strategy
   A Web site works best when it is integrated into a co-ordinated communications strategy.
5. Getting Ink for Your New Product
   Get media coverage of your product.
6. Getting Out the News
   A short guide on developing a media relations strategy.
7. Getting the Most from Interviews
   Tips from a pro for getting the most from media interviews.
8. Getting the most out of Sources Select Online
   The Sources Web site offers a wide range of resources for journalists, researchers, and other with serious reference needs.
9. Getting your story into the media
   Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
   For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
10. Give your Sources media profile an extra boost
    Creating a link from your Web site to your Sources listing boosts your visibility.
11. Going to the Public -- Ten public speaking tips
    Advice on effective public speaking.
12. A Good File Never Forgets
    Improve your publicity awareness
    Keep track of the calls you receive from the media. Don't rely on memory alone.
13. Google, Yahoo, MSN and most journalists agree: The #1 source for sources is www.sources.com - the directory for reporters, editors and researchers
    News Release
    
14. Grassroots media relations
    A short introduction to media relations strategies for activist groups
    A media relations guide for organizers and activists.
15. Guerrilla Tactics for Maximizing the Results of Your Media Campaign
    Strategy and tactics for successful media campaigns.
16. Guidelines for successful interviews
    Things to keep in mind when going into a media interview.

H

1. The harsh realities of lead follow-up
   Obtaining lead information is suffering in quality. Following-up on those leads is also suffering, with two-thirds of follow-ups involing non-face-to-face methods. If your returns are suffering, it may be due to how you handle your lead follow-ups
2. Hashtag Activism Isn't a Cop-Out
   Using twitter is not just 'lazy activism'. It projects the voices of the small and it shows governments what the people truely support.
3. Have new social media made 'traditional' media obsolete?
   New media provide additional channels for getting messages out, but they don't make older media obsolete. The task is of public relations is to reach people through the media they use. In an increasingly diverse and fragmented world, that means using as many different channels of communication as possible.
4. Helping journalists finds you: Getting the most from the Subject Index
   A careful choice of subject headings pays off in leading journalists to you when they need your expertise.
5. Helping you reach the media
   How Sources can help you get more and better media coverage
   Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
6. HotLink.ca bigger and better
   HotLink.ca features a large collection of articles about many different aspects of media relations, all cross-indexed by topic, author, and title.
7. HotLink Resouce Shelf: In the News
   Review of a book on media relations in Canada.
8. HotLink Resource Shelf #16
   Reviews of books on writing and presentations.
9. HotLink Resource Shelf #26
   Reviews of public relations books.
10. HotLink Resource Shelf #27 - The Art of the Handwritten Note
    Review of a book about handwritten notes.
11. HotLink Resource Shelf - #29
    Here's a list of new releases that will keep you busy for a while.
12. HotLink Resource Shelf #30
    Start by accepting the fact that the media moves faster than you do, so be prepared. Always.
13. HotLink Resource Shelf: Going for Gold!
    Review of Going for Gold, a book on marketing strategies for speakers.
14. HotLink Resource Shelf: The Art of Cause Marketing
    Review of a book on how to use advertising to change personal behaviour and public policy.
15. How does your Web site rank? Alexa tells you
    Find out your Web site's reach and what other sites are popular with the people who come to your site.
16. How Embarassing when your messages unravel
    The Emperor's New Speak
    Analyze your messages to make sure their will hold up to critical scrutiny.
17. How many spokespersons?
    Speaking with one voice means your spokespersons should deliver the same message. It does not mean use only one spokesperson. If the news media representative knows your experts are available and reliable, you are more likely to be called and more importantly, to be believed.
18. How Media Relations Helps the Marketing Plan
    Using media relations to support your marketing strategy.
19. How Sources magnifies your Internet visibility
    How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
20. How the Media Can Be Positive For Your Business
    If both you and the reporter benefit, the chances are you will do business with that reporter again, good business.
21. How to Avoid the Dreaded 'UnLike'
    Sources News Release
    It's imperative that organizations reach these 'overconnected' fans with useful engagement because we all know that gaining a 'like' doesn't necessarily translate to gaining a fan.
22. How to be a Print Reporter's Best Pick
    Understanding a journalist's needs means you can change your behaviour to grab thier attention.
23. How to Be Smart with Your Smart Phone
    For many, the telephone is still the primary source of communicating with others for business, even if it is portable. With no visual cues to look for, your words and the tone of your voice are extremely important.
24. How to brand yourself
    Besides the self-marketing benefits of a biography, an advantage to writing this document is the actual writing of it. The process of thinking through, prioritizing, characterizing and expressing your career profile forces you to review everything you know about yourself -- and make it explicit.
25. How to Build a Media List
    Often your desired target audiences are diverse so this should be clearly defined before beginning to build your media list.
26. How to Find Harmony with Power Bloggers
    The presence and power of bloggers is growing exponentially. They already have a larger online presence than traditional media. This guide will teach readers how to capitalize on the new media platform.
27. How To Get Personality Into Your Growing Business
    Most people associate the word personality with individuals. But businesses can have personalities too, and the image and feeling of a more distinctive business are likely to remain with customers.
28. How to get the most out of your Sources Listing
    You get out what you put in! Extra attention to the content of your listing can result in more calls, more media awareness and greater success. The number of calls you'll receive from the media directly relates to the number, newsworthiness and specificity of your headings.
29. How to Handle Phone Interviews
    For some people, doing a phone interview - whether for a job or with the press - can be more unnerving than face-to-face. Being unable to read someone's expressions, or look them in the eye, can throw a person off track.
30. How to Lobby Like a Pro
    To reach government with your message you need to lobby like the professionals do.
31. How to Make Your B-roll Work
    Getting a videographer or camera assigned to your story is a challenge to say the least. If you're lucky, you may get one or two cameras out to your news event. That leaves another three or four stations, not including the networks that will not cover your story because they are not there with a camera. PR practitioners can maximize their TV impact by investing in B-roll and hiring a news videography service.
32. How to Make Your PR Photos Work
    There is a real art and science to the news photo.
33. How to Market Yourself to Talk Radio
    
34. How to Mingle like a Pro
    These days, it#s not what you know. It#s who you know or who knows you, that really counts.
35. How to Pitch the Media
    Journalists hate dealing with media pitches. The more often they receive them, the more annoyed they get. This article teaches three effective means of pitching news topics to media sources.
36. How to promote your expertise with news releases, articles, and FAQs
    Sources News Release
    Publishing articles and news releases that spotlight your expertise is one of the very best ways to build your credibility & attract positive attention. As a SOURCES member you have Free access to an extremely effective tool for doing exactly that.
37. How to ruin a good display
    
38. How to Transform Your Business Into Gold
    The key to transforming your business into gold is to take massive action with absolute clarity and absolute certainty. As you do, you will witness the transformation of your business before your very eyes!
39. How to Win Over and Wow a Crowd
    This instructional guide on public speaking. It gives tips how to captivate your audience and deliver and deliver an effective message.

I

1. If Your Business is Struggling, Check Your Talent Management Strategy
   Today's companies must hit the reset button on their talent management strategy because chances are their policies are already outdated.
2. The Impact of Colour in your Exhibition
   The use of colour can make or break your trade show exhibit. This article outlines some factors one should consider before choosing what colours to use in an exhibit.
3. Improve Your Publicity Awareness
   Tips on networking for success.
4. In Print: Maximizing Coverage in Community Newspapers
   How to get coverage in community newspapers.
5. In Times of Crisis
   As anyone facing a crowded room of reporters during an emergency will tell you, effective crisis communications is paramount in overcoming the predicament.
6. Incluez-vous dans SOURCES
   
7. Incorporate Surprise into Your Exhibition Plans
   Including the element of surprise in your trade show exhibit can be an effective marketing strategy. Here are some ideas you can use to accomplish this.
8. Influencer Marketing
   Sources Select Resources Encyclopedia
   A form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.
9. Infotainment
   Sources Select Resources Encyclopedia
   
10. The Intangible Benefits of Media Training
    One of the greatest frustrations of media relations specialists, and news media, is the slow response to interview or information requests. Many times I've noticed that executives don't understand the rapid timelines that the news media operate under - they don't understand how quickly something ceases to be "news" or how quickly the media may lose interest in a proactive media relations venture.
11. Intellectual Property
    Sources Select Resources Encyclopedia
    
12. Intellectual Property Valuation
    Sources Select Resources Encyclopedia
    
13. Intellectual Rights
    Sources Select Resources Encyclopedia
    Intellectual rights (from the French "droits intellectuels") is a term sometimes used to refer to the legal protection afforded to owners of intellectual capital.
14. Interactive PR
    Sources Select Resources Encyclopedia
    The use of Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations, blogging and social media marketing. Interactive PR allows companies and organizations to disseminate information without relying solely on mainstream publications and communicate directly with the public, customers and prospects.
15. Internet Leak
    Sources Select Resources Encyclopedia
    An Internet leak occurs when a party's confidential information is released to the public on the Internet.
16. Internet Marketing
    Sources Select Resources Encyclopedia
    The marketing of products or services over the Internet.
17. Internet Research
    Sources Select Resources Encyclopedia
    The practice of using the Internet, especially the World Wide Web, for research.
18. Introducing the Sources Calendar
    The Sources Calendar enables you to inform the media of your newsworthy events.
19. Intuitive Domain Names
    Sources Select Resources Encyclopedia
    
20. Involve Your Audience During TV Interviews
    People who are watching the news are usually doing something else as well, like washing clothes, eating dinner or helping the kids with homework. It's up to you to get their attention.
21. Is your booth staff ready for an attitude adjustment?
    While your gut instinct may be to focus on the sale, especially since there is tremendous pressure to perform, Siskind challenges you to focus on the relationship with the visitors instead. This may result in an increase in sale performance.
22. Is Your Web Site Media Friendly?
    How to make your Web site media-friendly.
23. Is Your Website Search Engine Friendly?
    Your Personal Checklist
    When I sit down with new clients and discuss the status of their new or existing site they are often shocked when I am forced to inform them that their site is not search engine friendly.
24. It's the Law
    The laws of media relations.

J

1. Join the SOURCES Affiliate Program
   Earn 20% every time you refer a new member to SOURCES
   Benefit yourself and benefit your clients, associates, customers, members, readers, and visitors to your website by introducing them to SOURCES' powerful publicity and marketing tools.
2. Journalism
   Sources Select Resources Encyclopedia
   
3. Journalism ethics and standards
   Sources Select Resources Encyclopedia
   
4. Journalism school
   Sources Select Resources Encyclopedia
   
5. Journalism sourcing
   Sources Select Resources Encyclopedia
   
6. Journalism & Writing Topic Index in Sources Directory of Experts
   Spokespersons, Experts, and Resources
   A subject guide to experts and spokespersons on topics related to journalism and writing in the Sources directory for the media.

K

1. Keeping Current
   With a blog, a piece in the Globe or an appearance on a cable show that only two percent of the population watches, you can get a bounce or multiplier effect. Mainstream networks and cable news shows are reading blogs on the air to viewers, thus giving them legs.
2. Keeping current with today's newsletters
   Newsletters concerned with public relations, fundraising, and speaking.

L

1. Learning how to live with editors
   Pay attention to editorial fit, readership relevance, and good writing.
2. Lessons for the First-Time Exhibitor
   Exhibiting works. All the data produced by industry associations backs this statement up. But what the research fails to mention is that profit does not come automatically. It is the result of lots of hard work and planning. If you are considering attending your first trade show here are a few pointers that will keep you on track.
3. Letters to the Editor
   The Letters page is one of the most popular sections of any newspaper, and is therefore an ideal way to keep your name and your core message in front of the public.
4. The Lies of Industry and the Liars Who Sell Them
   A review of The Triumph of Doubt: Dark Money and the Science of Deception, a book by David Michaels.
5. The Low Cost of Marketing
   Marketing is not about selling, it's about getting your message out there.

M

1. Magazine
   Sources Select Resources Encyclopedia
   
2. Mailing list know-how
   Your mailing list is one of the cornerstones of a good communications strategy.
3. Making Forms Perform
   A good form is one that is easy to complete from the user perspective, but not the technical perspective. One area frequently missed during testing is how user-friendly and accessible the form is.
4. Making the Most of Your Media Interview
   Being prepared for an interview will make you less nervous and more confident, and with confidence comes increased credibility.
5. Making your marketing brochure a keeper
   A good brochure will effectively communicate the most important facts about your organization. The best brochures combine elements of marketing (they sell your organization) and public relations (they educate the reader).
6. Managing the Media: A Lesson in Making Publicity Come First
   Case study of media relations strategy.
7. Managing your Brand in an Insecure World
   Brand value is determined in part by your brand and related company activities such as public relations, customer service experiences, as well as successes and failures in the market.
8. Market Research
   Sources Select Resources Encyclopedia
   
9. Marketing Effectiveness
   Sources Select Resources Encyclopedia
   
10. Marketing Ethics
    Sources Select Resources Encyclopedia
    The area of applied ethics which deals with the moral principles behind the operation and regulation of marketing.
11. Marketing/PR - the new face of marketing
    Marketing/PR offers a variety of cost-effective tools that can easily be implemented into a long-term strategy and plan. These include information sessions, testimonial brochures, print and e-mail newsletters, Internet sites, on-line media rooms, media-friendly events, speaking engagements, networking events, trade and consumer shows, sponsorship opportunities, and media campaigns.
12. Marketing Research
    Sources Select Resources Encyclopedia
    
13. Marketing Strategy
    Sources Select Resources Encyclopedia
    
14. Marketing Topic Index in Sources Directory of Experts
    Spokespersons, Experts, and Resources
    A subject guide to experts and spokespersons on topics related to marketing in the Sources directory for the media.
15. Mass Media
    Sources Select Resources Encyclopedia
    The definition of Mass Media from Wikipedia.
16. Mastering the Teleprompter
    Mastering the teleprompter can be learned by using ten easy steps.
17. Maximizing Coverage of Charity Activities in Community Newspapers
    When it comes to getting coverage in the local newspaper, presentation is paramount. Tto maximize your profile and get your story or event covered, give the newspaper what it wants, when it wants it.
18. Measuring the non-monetary value of your exhibition program
    
19. Media (communication)
    Sources Select Resources Encyclopedia
    In communication, media (singular medium) are the storage and transmission channels or tools used to store and deliver information or data. It is often referred to as synonymous with mass media or news media, but may refer to a single medium used to communicate any data for any purpose.
20. Media Events - Maximizing Your Attendance & News Pick-up
    Maximizing your attendance and news pick-up at media events.
21. Media Exposure
    Promoting your magazine on a shoestring.
22. Media (News & Entertainment) Topic Index in Sources Directory of Experts
    Spokespersons, Experts, and Resources
    A subject guide to experts and spokespersons on topics related to news and entertainment media in the Sources directory for the media.
23. Media relations
    Sources Select Resources Encyclopedia
    An overview of media relations from Wikipedia.
24. Media Relations as a Marketing Tool
    The first step to getting media attention is to make sure that reporters know about you.
25. Media Relations - Behaviours Unbecoming
    What NOT to do when dealing with the media.
26. Media relations for politicians
    A Service for Parliamentarians, Legislators, and Municipal Councillors
    Public relations tools for elected officials and community leaders.
27. Media Relations: Rule of Engagement
    Rules for dealing with the media.
28. Media Spike # 54 –Channel your customer
    Even with the introduction of the internet, the staying power and reach of television is unparalleled. This is why marketers still drool at the thought of television marketing.
29. Meeting the Media Face-to-Face
    What to do when a reporter calls or when meeting the media face to face.
30. Message Development: Rules of Engagement
    This blog is an instructional guide for dealing with media. It gives tips on how to speak in front of the reporter, organizing your message, what to say and what not to say.
31. Michael Levine's Ten commandments for Dealing with the Media
    Rules for dealing with the media.
32. Mobile Friendly Web Design – Does It Really Matter?
    The times are changing. With the advancement of mobile technology, marketers not only have worry about how many people visit their website but also with what device. An effective internet marketing campaign relies on consumers feeling comfortable with your website. As more and more people begin to browse the internet on their smartphones, it's become imperative that websites become mobile-friendly.
33. Moving Beyond Notes on the Back of Business Cards
    Business has moved beyond taking lead information on the back of a business card. To be truly successful at your next show give some serious consideration to the technology you will use to record contact information.
34. Mundo Digital de Dean 59
    

N

1. Net's one place to go when you need to know
   Use the Internet to find information - but don't use it as your only source, and don't automatically trust everything you read.
2. Network like a Pro
   One of the highest ranking reasons that attendees identify for visiting an exhibition or event is their ability to connect with high value people. This rationale is at the heart of any trade event which has buyers and sellers from a broad geographic reach under one roof for a finite amount of time. Networking always has been and will continue to be what trade shows are all about.
3. New Legal Landscape Affecting PR
   New laws affecting public relations.
4. New Media... Endless Possibilities
   Using new media to get your message out.
5. NEW Nonprofit Marketing Plan Template—Right-Things, Right-Now Marketing
   This is a detailed outline and guide for developing an effective marketing plan in the non-profit sector. Outline includes information on aspects of finance, marketing tactics, and finding the right target audience.
6. New on the Bookshelf
   Reviews of recent books on publicity and media relations.
7. News releases that work -- and those that don't
   Media relations know-how: effective media releases.
8. Newsroom tips from The Canadian Press
   Newsroom tips from The Canadian Press.
9. Non-disclosure Agreement
   Sources Select Resources Encyclopedia
   A non-disclosure agreement (NDA), also known as a confidentiality agreement, confidential disclosure agreement (CDA), proprietary information agreement (PIA), or secrecy agreement, is a legal contract between at least two parties that outlines confidential material, knowledge, or information that the parties wish to share with one another for certain purposes, but wish to restrict access to by third parties.
10. Notes on digital activism
    A list of several ways for activists to use the internet to promote their cause. Topics include search engine optimization, analytics and online advertising.
11. Notre entreprise vous aide à promouvoir votre entreprise
    SOURCES est un service qui aide les entreprises, les organisations, et les individus à être connu pour leur expertise.

O

1. Off the Record
   The reporter always has the upper hand when you make an 'off-the-record' statement.
2. Oh, the Mistakes Spokespeople Make: Ten Sure-Fire Ways to Blow an Interview
   Mistakes to avoid when being interviewed by the media.
3. The Only Metric that Really Matters
   A discution on what metrics are truly important with respect to trade show exhibitions.
4. Our business is helping you to promote your business
   Business promotion
   Established in 1977 as a directory of expert sources for the media, SOURCES has evolved into a major Internet portal featuring leading professionals and businesses in almost every field. Thousands of journalists, media buyers, market researchers, businesses, and consumers use SOURCES to find the people who can answer their questions and solve their problems.
5. Outrageous Campaigners Show Size Isn't Everything
   OutRage! therefore consciously tries to make its protests informative and amusing. It projects it's political message with wit, style, humour and theatricality. Indeed, a typical OutRage! action could be described as "radical theatre of the streets".

P

1. A Paperless Exhibit
   Within five years trade shows will be completely paperless is a prediction I heard at a recent conference.
2. Pay to play: Facebook rolls out nightmare scenario for publishers on its network
   Proposed changes to the way Facebook handles posts from publishers and businesses may result in publishers having to pay Facebook to promote their stories so that people can see them.
3. 'Pay to play': Facebook rolls out nightmare scenario for publishers on its network
   Facebook is testing out a change to their network in six markets. As a result, posts from some publishers and businesses will be removed from the site's News Feed section. The change has caused a dramatic drop in referral traffic to news outlets.
4. Permission Marketing
   Sources Select Resources Encyclopedia
   
5. Pitching the Media
   When pitching a story idea to a reporter, remember that they don't really care. Your job is to make them care. A well thought-out, concise pitch will ensure you don't strike out.
6. Point and Click
   Services that can help you write and distribute news releases.
7. The Power of public relations
   An overview of the role of public relations practitioners.
8. Powerful publicity and marketing tools for publishers and authors
   Helping authors and publishers to publicize themselves and their books with a package of marketing and media relations tools designed to get publicity in the media and to reach readers and book buyers directly.
9. PR Industry launches new standard for measurement and ROI
   A new standard for measuring editorial coverage and return on investment.
10. Praise for Sources
    
11. The Princess and the Press
    How to write a news release that will make you the belle of the ball
    Your relationship with the press might not be a fairy tale, but it definitely doesn't have to be horror story: How to write a news release that will make you the belle of the ball.
12. Professional Speakers: Create Brilliant Marketing Material
    Speakers really find it difficult to talk about themselves in glowing terms but that's exactly what you need to do. Put your words on paper in a way that really reflects your brilliance.
13. Professional Speakers: To Market, To Market!
    Your positioning defines your market. Once you've decided on exactly what you stand for, you are now clear about who wants to hear you speak.
14. Professional Speakers: What's on Your Menu of Services?
    As a professional speaker, you need to offer more than simply a keynote or two to your clients. But you don't want to offer so many different things in different forms that you confuse your client.
15. Promote Your Auction Domain Name Listings
    One in the crowd! This is what your domain name is when you submit it to a live domain auction or any domain auction really. One in the crowd. Unless your domain is one of the headliners due to it being an amazing domain name, the rest kind of are just "in the list".
16. Promotion (Marketing)
    Sources Select Resources Encyclopedia
    
17. Proven Methods for Planning more Efficient, Productive Meetings
    Meetings can be highly effective for addressing issues or achieving your organization's goals. They also have the potential to consume time and energy better spent elsewhere without careful planning and management.
18. A Proverbial Needle in an Electronic Haystack
    A combination of the new copyright law, the trend towards subscription-based news media websites has made the media monitoring task feel like a search for a needle in an electronic haystack at times.
19. The psycholinguistic phenomenon
    There is no doubt that the literal meaning of the words you use in written or oral communications will have an effect on the people you are trying to reach. But equally, if not more, important are the meanings conveyed by our nonverbal communication.
20. Public relations
    Sources Select Resources Encyclopedia
    An overview of public relations based on an article from Wikipedia.
21. Public relations at a trade show: A little effort goes a long way
    The media is constantly on the look-out for interesting stories, and not just the ones everyone else is covering. So, being big is not the panacea to PR; being prepared with a well thought-out plan is.
22. Public Relations on the Internet
    This article talks about internet reviews on the internet. It provides statistics and stresses the importance of online reviews on consumer decisions. There is specific emphasis on social media.
23. Public Relations Strategy a Valuable Fundraising Tool
    A case study of using public relations to enhance a charity's fundraising activities.
24. Public Speaking: Overcoming The Fear
    Tips for overcoming anxiety.
25. Publicity
    Sources Select Resources Encyclopedia
    A brief overview from Wikipedia.
26. Publicity 101 for Colleges
    Sources News Release
    Q: What's the best way for a college to get continuing media attention?
    A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
    
27. PublicitySources.com
    A web portal featuring publicity and PR resources, including articles, documents, books, websites, and experts and spokespersons. The home page features a selection of recent and important articles. A search feature, subject index, and other research tools make it possible to find additional resources and information.
28. Publishing Topic Index in Sources Directory of Experts
    Spokespersons, Experts, and Resources
    A subject guide to experts and spokespersons on topics related to publishing in the Sources directory for the media.
29. Pundit (expert)
    Sources Select Resources Encyclopedia
    
30. Put it in writing
    Top five tips for writing press releases.

Q

1. QR Codes Can Create Greater Trade Show Impact
   Advances in technology are resulting in changes in ways we might traditionally do things. QR codes can now be used in trade shows to improve the way we disseminate information to booth visitors.
2. Quantitative Marketing Research
   Sources Select Resources Encyclopedia
   The application of quantitative research techniques to the field of marketing.
3. Questions reveal the underlying needs of your trade show visitors
   In order to establish a successful exhibition, it is important to prioritize the needs of visitor. An effective way to do this is by creating a list of questions that help booth staff get into the mind of their visitors. Siskind describes his ACTION approach.

R

1. Raise the bar on customer satisfaction
   Let your customers expect the unexpected. Offering good service and friendly booth people at a trade show becomes the baseline for superior customer satisfaction.
2. Recording quality lead information
   Advances in technology means that fewer people use manual lead sheets to record lead information. If you are going to use technology, ensure you have prepared for the problems highlighted in this article. Some times manual lead sheets are more effective.
3. Reducing exhibit costs
   The economy is in shambles, and trade show exhibition returns have taken a hit, often resulting in budget cuts to exhibits. Provided are a list of strategies that can be used to reduce exhibit costs.
4. Reducing your exhibit's ecological footprint
   Creating an exhibit can often be environmentally unfriendly. Here are some things you can do to ensure that your footprint remains reasonable.
5. Rejoignez SOURCES
   Le guide média pour les experts et les porte-paroles
   Votre présence dans SOURCES# vous assure une visibilité auprès des médias lors de l#élaboration de leur reportage ou articles sur votre domaine d#activité.
6. Relationship Marketing
   Sources Select Resources Encyclopedia
   Relationship Marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.
7. Relax a Little!
   Learning how to relax can mean the difference between a serene sense of accomplishment and a pounding headache.
8. A Reporter's mindset
   Remember that reporters have a job to do. If you help the reporter, you are really helping yourself.
9. Research Topic Index in Sources Directory of Experts
   Spokespersons, Experts, and Resources
   A subject guide to experts and spokespersons on topics related to research in the Sources directory for the media.
10. Resell Rights
    Sources Select Resources Encyclopedia
    
11. Resources: PR World Wide Web Sites
    Web sites of interest to people doing public relations.
12. Resources that will help you get the most out of the Internet
    Expand your Internet skills.
13. Revealing My Sources
    
14. Reverse Domain Hijacking
    Sources Select Resources Encyclopedia
    
15. Review: Leadership from within
    An outline of skills and leadership techniques.
16. Review: Secrets of Power Marketing
    A lively book, with a streak of practicality that reveals itself in an impatience with hoity-toity notions of marketing that have little impact on the bottom line.
17. Review: World Wide Web Marketing
    A book for those whose jobs involve creating and maintaining corporate Web sites.
18. Review: Your Guide to Public Speaking
    A no-nonsense guide to public speaking.
19. Reviews from The Sources HotLink
    Reviews are in alphabetical order by title.
20. Reviews: The HotLink Bookshelf
    Resources for communicators.
21. The Right Frame of Mind
    The quandary at a trade show is finding a happy balance between being aggressive enough to produce the desired results and being the kind of person visitors want to do business with. The answer is all a matter of attitude. The right attitude at a booth is not as a hard-core sales person but rather as a host.
22. The Right Place to Exhibit - A Strategic Approach
    Finding the right show is difficult. Don't jump at the first opportunity that knocks on your door. You have lots of choices. Take your time and do your homework. The right show is a blend of audience, cost and logistics. Good event selection is a solid base upon which the rest of your exhibit program is built.
23. ROI or ROO
    Exhibiting is part of the marketing process and doesn't always lend itself easily to comparing dollars received against dollars spent. Marketing looks at other issues such as branding, generating leads, customer engagement and so on and whether these tasks have been completed successfully determines the success of the marketing exercise.
24. The Rules of Disengagement
    Ending Conversations Gracefully and Tactfully
    Some conversations don't just end naturally they need to be closed or disengaged.

S

1. Safety first at a trade show
   Achieving great results at a trade show also includes the health and safety of all. Making sure everyone is doing their part is an important part of doing it right. Here are some tips on how to prepare for potentially hazardous situations.
2. Sales
   Sources Select Resources Encyclopedia
   
3. Schedule a Photo Shoot
   Snapshots taken by friends or family are fine for most purposes, but when you need a professional portrait to use on your website, in your promotional materials or for the back cover of your book, you need to hire a professional.
4. The Secret is Purposeful Action
   Don't let fear and hesitation, both common causes of procrastination, hold you back from taking purposeful action and getting started on your better life.
5. Secrets from a Top Sales Exec
   Marketing your business, product or yourself is like any other type of sales.
6. Secrets of a worthwhile presentation
   Preparation is the key to a successful presentation.
7. Selling Skills for Contemporary Professionals
   Traditional sales training and for that matter, all learning and development is reinventing itself.
8. Selling the Invisible: Book Review
   Ideas for research, presentations, publicity, advertising and client retention
9. SEO and Press Releases
   How to Drive Search Visibility While Following Google Best Practices
   The times are changing. With the advancement of mobile technology, marketers not only have worry about how many people visit their website but also with what device. An effective internet marketing campaign relies on consumers feeling comfortable with your website. As more and more people begin to browse the internet on their smartphones, it's become imperative that websites become mobile-friendly.
10. Service Mark
    Sources Select Resources Encyclopedia
    
11. 7 Essentials for a Great Website
    If you want your website to generate action, think about how each component of your website will get your customer through the sales lifecycle # to capture their interest, create desire and generate action.
12. Seven golden rules for more effective speaking
    Tips to be a more powerful, memorable and successful speaker.
13. 7 Rituals to Improve Life and Business
    Rituals give life meaning and help us celebrate milestones in our lives. They offer security, stability and routine and a sense of calmness to an otherwise chaotic existence.
14. 7 Tips for Effective Speeches
    How to make your speeches more effective.
15. Seven Top Tips for Using QR Codes
    Sources News Release
    The QR code connects the real world to the web and stimulates the social conversation. Randall Craig offers seven key considerations for using them.
16. 7 Ways to Get More Mileage from a Case Study
    Case studies are a valuable addition to your public relations' arsenal. They not only explain the success of your product or service in action, they also tend to have high editorial acceptance and readership rates.
17. Sharpen Up: From Experience To Expertise
    Years of experience do not automatically make you an expert. Nor do "know-it-all" confidence, an encyclopedic memory or Jeopardy-speed retrieval always add up to expert status.
18. The 6 Cardinal Rules for Finding the Sweet Spot in E-mail Marketing
    There is no doubt about it e-mail marketing can be the most effective form of promotion for small through to big business.
19. 6 Keys to Becoming a Six Figure Speaker
    Rather than ask what the hot topics are, ask yourself what you want to say and then find the fit you're looking for.
20. The six people you are likely to meet at a trade show
    Exhibit marketing is all about meeting customers, clients and the public in a face to face environment. Your physical display as well as your booth staff#s skills need to be well honed to capture the attention of people in your target market group. Knowing who these people are is the first step. The next job is to develop a strategy for handling each booth visitor.
21. 6 Tips for Writing a Successful VNR
    A video news release(VNR) is essentially a press release on video. The key difference is how it is planned and written.
22. Smooth Talking! Explore the Paid Speaking Market
    Becoming a professional speaker.
23. So why PR?
    Public Relations (PR) includes on-going activities to ensure that a company has a strong public image. PR activities include helping the public to understand the company and its products.
24. Social bookmarking
    Sources Select Resources Encyclopedia
    A brief overview based on a Wikipedia article.
25. Social Media
    Sources Select Resources Encyclopedia
    
26. Social Sales: Shortening the Funnel
    Sources News Release
    The practice of using social media to actively seek sales is a long-debated topic among organizations. Social media is an effective tool to help the sales process, and one of the most effective strategies is to give something in order to get somethin
27. Sources Banners - Subs & Lists
    
28. Sources Bookshelf
    Featuring books and DVDs by Sources member authors.
29. Sources Calendar Downloadable Banners
    
30. Sources.com
    Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers
    Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and individuals who want to get media coverage of their expertise and their views on newsworthy topics.
    Journalists: Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
    Newsmakers: Use Sources to raise your profile and get media coverage. Sources is a powerful tool which complements and magnifies your other efforts to publicize yourself. See www.sources.com/Profile.htm, fill out the membership form, or call 416-964-7799.
31. Sources gives you powerful tools to help you stand out from the crowd
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
32. Sources HotLink - July 24, 2014
    Featuring news on imprisoned journalists in Egypt and Burma, the bias in media coverage of Israeli deaths versus Palestinian death, newspaper closures in Canada, and topic-fo-the-week focuses on Gaza, Surveillance, and Prostitution.
33. Sources HotLink - August 28, 2014
    Featuring news on Internet freedom and censorship, killings of journalists by the Israeli military, and a cross-Canada ride for climate action.
34. Sources HotLink - September 11, 2014
    Featuring Micahel Riordon's Bold Scientists: Dispatches from the Battle for Honest Science, plus China continuing attempts to control and regulate media in Hong Kong, and attempts to free three imprisoned Al Jazeera journalists in Egypt.
35. Sources HotLink - September 25, 2014
    Items include increasing government control of the Internet and other media, as well as the violence faced by journalists globally. We also present articles regarding the journalistic coverage of the Ray Rice abuse scandal and the importance of women in top editing jobs. The featured topic of the week is cancer.
36. Sources HotLink - October 23, 2014
    Featuring George Lakoff's book Don't Think of an Elephant, persecution of journalists in various countires, the BBS as a propaganda outlet, and articles on what makes a good story and what is public relations.
37. Sources HotLink - June 9, 2015
    This issue features many stories related to the themes of journalistic standards and censorship. With increasing pressure from corporations and governments, reporters are finding it more and more difficult to report on issues that affect powerful interests. The problem lies not only with top-down pressure and control, but also with journalists themselves. Journalists often frame their stories to support particular narratives or points of view. Also in this issue: books, movies and other resources related to the theme of censorship, journalistic integrity, and acess to information.
38. Sources HotLink - June 30, 2015
    Propaganda, the suppression of free speech and campaigns against whistleblowers are global problems. Propaganda occurs in North America just as it happens everywhere else. This week, we focus on violations closer to home. American whistleblowers, western mainstream "news" propaganda outlets and how the people are fighting back from within the system. Our items of the week feature a website, book and topic focused on the theme of censorship. For our marketing enthusiasts, we include a book on upholding media relations along with guides to building effective internet and social media marketing campaigns.
39. Sources HotLink - July 22, 2015
    This issue features articles on censorship and violence. Closer to home, we look at media and public interpretations of the Charleston massacre. Overseas, we explore brutal police tactics and violent suppression of free expression. For our marketers, feature an expert interview on the current state of print media. Following the tone of the interview, we also feature a guide on incorporation social media into your marketing strategy. Also featured in this article, is a book on environmental exploitation and a movie on worker exploitation.
40. Sources HotLink - August 26, 2015
    Read about unethical corporate behaviours and the impotence in the SEC in regulating the U.S. stock exchange. In media, we find more evidence to support what we already suspect: Fox News is heavily biased. International trade and copyright laws are exploited to the detriment of disabled persons and a civil rights group has taken an ideological about-face. For marketers, publishers and content creators, we feature a guide to viral advertisements and an article expressing the need and some basic guidelines for data security. We also feature a book on Internet censorship.
41. Sources HotLink - August 12, 2015
    This issue features articles that are centred around the theme of the big overpowering the small; through physical violence, deception, law and slander. Those who are powerful have always exerted their strength to control the thoughts and behaviours of the weak. In the past, it was straightforward -- through force. In modern times, however, this control is much less obvious. For our marketers and public relations specialists, we offer guides in internet marketing: one article on the current state of internet communications and another article on search engine optimization. Also included in this issue is a film about corporate abuse of power and a book on news stories that stand the test of time.
42. Sources HotLink - March 21, 2016
    Refugees, censorship and North American politics. This issue looks at nine of the most influential whistleblowers in modern history. In France, instances of police violence increase tension in the refugee crisis. Cyberspace sees an unprecedented move in advertising as AdBlock lowers its walls for Amnesty International and Reporters Without Borders to raise awareness about censorship and government cyber-spying. Media professionals get expert insight on the state of earned media. Film buff activists learn about life in the Favelas. Bookworms are invited to read Chomsky on the mass media.
43. Sources HotLink - April 21, 2016
    In this issue of Sources Hotlink: The Panama Papers are out and they’re reaking havoc to governments all around the world. They’ve already take down the Icelandic Prime Minister but he won’t be the only one to fall. Meanwhile, in Sudan, the women’s movement struggles and Germany sells out one of their own citizens. Also in this issue, we take a little look at what computer automated journalism looks like and the business value of Reddit.
44. Sources HotLink - May 26, 2016
    This issue takes a look at the good and bad of governments. Stateside, the NSA and CIA are at it again. Repeating mistakes in spite of media scandals and public outcry. Spies will be spies. In Uganda, censorship flexes its muscles and free elections become less free. In the Russian cyberspace, a though provoking debate is being had over the limitations of free speech. Finally, in the Middle East, we have a bit of hot and cold. The Pakistani Senate celebrates a victory for democracy and the freedom of speech.
45. Sources HotLink - June 30, 2016
    Articles about the FBI and the information it gathers, Donald Trump and the media, and the role of pharmaceutical companies in suppressing information.
46. Sources HotLink - July 30, 2016
    This issue centres around the theme of injustice. The injustice of mass murder in Nice, France, the injustice of police violence against African Americans and the injustice of imprisoning those who stand up to police violence. Around the world, we look at Oligarchs who have the power to not only control the world’s money but also the world’s information.
    Media professionals get old school with newspaper advertisements and interviews. Film buffs learn about the Israeli-Palestinian conflict and bookworms learn about American elections.
47. The Sources HotLink Archive of Previous Issues
    
48. The Sources HotLink Miscellaneous Resources
    
49. Sources listees collaborate
    Individuals listed in Sources collaborate.
50. Sources media training
    Media training to ensure that you are ready to handle media interviews. Topics include Message making, Staying newsworthy, Safe spokesperson techniques, Preparation and relaxation techniques, Media ethics and expectations. Simulations of all media venues including talk shows, double enders, stand-up interviews and scrums, print columnists, videographers, and editorial boards.
51. Sources now offers media training
    Sources now offers media training courses to make sure you're fully prepared to meet the media.
52. Sources Online Membership Form
    Use this form to sign up with Sources and get Sources working for you.
53. Sources (portail pour journalistes et ecrivains)
    Sources Select Resources Encyclopedia
    Sources est un portail d#information pour des journalistes, écrivains indépendants, rédacteurs, auteurs, et chercheurs.
54. Sources - Portal para Periodistas y Escritores
    Sources Select Resources Encyclopedia
    Sources es un portal de información para periodistas, escritores independientes, editores, autores e investigadores, especialmente si están enfocados en recursos humanos: expertos y portavoces quienes están preparados para responder preguntas de los reporteros, o se disponen a ser entrevistados en los medios de comunicación.
55. The Sources Select Online Story
    In SOURCES SELECT Online (SSO) we attempt to provide true diversity: access to people in organizations large and small, for-profit and not-for-profit, from low-tech to high-tech, long-established to just-launched.
56. Sources Select Resources
    Reviews and information about print and online resources for journalists and researchers
    Reviews and information about print and online resources for journalists and researchers.
57. Sources Select Speakers
    Speakers available to take media calls about their area of expertise, and available for speaking engagements.
58. Sources Wikipedia Article - Arabic
    Sources Select Resources Encyclopedia
    
59. Speaking of Success
    Join your colleages in Sources
    
60. Speaking to the Media
    A special report from Sources with articles from The Sources HotLink
    Being seen, heard, and quoted in the media is perhaps the quickest, best, and most lasting way for a speaker to become better known and more sought after. This booklet offers advice on handling media calls and interviews well.
61. Stage your Holiday Gathering for Success
    Set the stage for a successful gathering by indicating what's expected and what to expect in the invitation.
62. Starting your PR Plan
    It doesn't matter if you are "Joe's Bike Shop" or a multi-national conglomerate - almost every business has a story to tell. It is never too early to start a PR Plan.
63. The State of the News Media
    Journalists are older, smarter, generally more educated, and usually more cynical than their predecessors. Cynicism often breeds distrust making the current generation of news reporters more suspicious and more formidable than ever.
64. Staying Relevant in a Changing World
    The trick is to focus your exhibit plans around the question, "What is most relevant to my customers?" If you are not sure then you need to do the research. We are entering a new era where many of the rules and techniques that worked so well in the past are no longer producing results.
65. A Step-by-Step Guide to Being a Successful Consultant
    A practical guide to becoming a successful consultant.
66. The Strange Case of Dr. Jekyll and Mr. Hyde and SOURCES
    Stories turn out better with SOURCES.
67. A Strategic Approach to Trade Show Staffing
    When it comes to staffing your booth there is a place for anyone within your organization to benefit. Opening the doors to these people can be a serendipitous beginning to otherwise concealed possibilities.
68. Successful Event Marketing Strategies
    Tips for marketing your events.
69. Successful news releases: 7 must-know tips
    Make it short, make it make, make sure it's important.
70. Suit Yourself in Quality this Fall
    When buying a suit, the label and the price tag aren't always the best way to judge value. By evaluating the construction details before you buy, you will make a wise investment that will add to your professional image.
71. Surviving and Thriving in a Crisis
    Surviving and thriving in a crisis means joining hands for support and sharing information clearly, effectively and with respect for the human condition. Remember, you're never alone in a crisis - it just feels that way.

T

1. Talk isn't always cheap
   Far from being cheap, talk may turn out to be one of the most valuable assets your company owns
   Research in workplace culture shows that face-to-face and peer-to-peer communications are critical in changing behaviour at work.
2. Teambuilding
   The team must be capable of achieving results that individuals cannot do in isolation or that is beyond their individual capability. It must have common goals or a purpose which each member recognizes and understands.
3. Telling Journalists Who You Are
   Getting the most from Sources
   A well-written descriptive paragraph in your Sources listing tells journalists why they should call you.
4. 10 Perfectly Promotable Ideas
   As a small business marketer you are often looking for ideas to promote your business.
5. Ten Tips for Working Faster on the Internet: Part Two
   Tips for handling your E-mail.
6. Ten tips for working faster on the Web: Part 1
   Do you feel like you're working slower and less efficiently now than you were before you had a computer and Internet access?
7. Ten ways your nonprofit can start - or might already be - delivering content marketing
   This is a list of several ways in which non-profits can promote their message. This article also contains some information on the effectiveness of each method. There are some tips on creating a marketing plan as well.
8. There's no such thing as a slow news day
   The news media are always looking for news.
9. Thieves in broad daylight
   Theft is a common occurence at exhibitions. Here is some advice on how you can prevent theft of your property and intellectual property.
10. 3 Keys to Keeping Your Marketing and PR Writing on Strategy
    How do you ensure that your marketing and PR piece isn't just pretty prose?
11. 3 Polarizing Branding Secrets from Death Cigarettes
    Branding is about creating powerful emotions - both love and hate. Figure out who you want to love you. Have you noticed that the strongest brands have lots of enemies?
12. Thriving in hyerchange: A study in personal stress control
    Occasional changes, in work or personal life, are exhilarating and challenging. Past that point, rapid, unpredictable change is simply wearing and stressful.
13. Throw your Performance Metrics out the Window
    When front-line employees understand and embrace their company’s purpose – performance is enhanced. The article provides more informations and some examples.
14. Tips for Getting the most from E-mail
    The E-mail I receive from journalists seeking assistance with their research and from organizations listed with Sources is often puzzling. Many messages are unaddressed, unsigned and written in haste. Some queries require detective work before I can send a proper response.
15. Tips for Making the Call
    Tips for making follow-up calls to the media.
16. Tips to ensure a safe business trip
    Travel, which is usually an essential part of attending an exhibition, can add an element of danger for the unprepared. Here are a few suggestions to make your next business trip safer.
17. Top-level Domain
    Sources Select Resources Encyclopedia
    
18. Top Ten List of Media Relations
    Top ten recommendations for becoming (and remaining) media friendly:
19. Top Ten Misconceptions About the Media
    
20. Top Ten Questions to Ask When a Reporter Calls You
    When you're respoding to a reporter's call, take time to think and ask yourself these questions.
21. Top Ten Rules of Crisis Management
    
22. Top Ten Rules of Risk Communication
    
23. Top Ten Strategies for an Appearance in Front of an Editorial Board
    
24. Top Ten Strategies for Appearing on a TV Talk Show
    Prepare yourself to appear on a TV talk show.
25. Top Ten Things to do Before a Radio Talk Show
    Be prepared when you go on a talk show.
26. Trade Secret
    Sources Select Resources Encyclopedia
    
27. Trademark
    Sources Select Resources Encyclopedia
    
28. Trademark Distinctiveness
    Sources Select Resources Encyclopedia
    
29. The Truth about Competitive Intelligence
    Competitive intelligence is defined as: "An organized, structured, information gathering process that enhances strategic decision-making." A well-defined CI strategy will give you a leg-up on future directions.
30. Trying to change the world?
    We can help.
    Getting your story across is an uphill battle when you’re challenging the status quo.
    SOURCES can help you get your message out.
31. Turn Your Booth into a Captivating Story
    Turning your exhibit pitch into a captivating story is an effective way to market your product. Here are some tips on how to do this effectively.
32. Twenty-five Years of Sources
    From the beginning, Sources was seen as a public service as well as a tool for journalists.
33. Two helpful bits of data for your exhibition program
    As you are gathering the R.O.I information, it will be helpful to also look at two additional bits of factors: Your success ratio and your sales and buying cycles. Both are intertwined and will help you immensely.
34. Type-in Traffic
    Sources Select Resources Encyclopedia
    

U

1. Unique selling proposition
   Sources Select Resources Encyclopedia
   The Unique Selling Proposition is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s.
2. The Untapped Potential of your Trade Show Network
   When it comes to networking opportunities, trade shows provide one of the best venues. Here is the one place where everyone in your industry congregates for a few short days and is focused on one thing # business.
3. Use Internet as public relations tool
   Establish an online presence to complement your other PR tools.
4. Using History to Write Powerful Leads
   Using history in writing marketing and PR communications.
5. Using Social Media To Build Your Brand
   Social media is the fastest growing medium to market your product and communicate with your audience. And when it comes to branding your product it just might be the simplest and cheapest way to create awareness to potential clients.
6. Using Trade Shows As A PR Opportunity
   Trade shows are a wonderful opportunity to enhance your brand. Every chance you get to be in front of your target audience and/or the media is a great opportunity.

V

1. Valuable Clues to Finding What You Need to Know
   Review of books about online research.
2. The value of face to face
   Advances in technology also mean a greater number of ways to communicate in non-face-to-face ways, and an unwillingness to fund trade show programs. Face-to-face are invaluable, and measures can be taken to improve likelihood of continuous funding of exhibition presence.
3. Video News Releases
   Video News Releases (VNRs) are just that: broadcast-quality videos intended for release to television stations. They typically contain a "story" in television format, complete with reporter, just as a news release imitates a news story.
4. The View from the Press Room
   How charities can sell their stories to the media.
5. VIP: Very Inventive Procrastinator
   
6. Viral Video: Cracking the Code
   Sources News Release
   Who wouldn't want their video to go viral? With thousands, or sometimes millions, of views your message is shared across platforms and likely across continents. Yet, why are these videos so lucky? What do they do to deserve so much exposure?

W

1. Watching the News
   Watching the news to learn what the media are interested in.
2. Webcast
   Sources Select Resources Encyclopedia
   A media file distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers.
3. Website Woes: Are you making these mistakes?
   Even the most simple website can be difficult to navigate, and I'm regularly frustrated by sites hosted by major media or large corporations that are annoying for one reason or another.
4. What are journalists up to on the Internet?
   Internet resources are becoming a primary vehicle for journalists looking to find new sources and experts.
5. What do you say when you don't know the answer
   One of my personal pet peeves happens I ask a sales person a question and they don't know the answer but give one of two responses:
   1. They shrug their shoulders and go on and talk about something else, or
   2. Invent an answer and then present it with absolute conviction.
6. What do your best customers smell like?
   7 critical things you should know about your customers
   If you want more 'best customers' then know how to find them. Describe your best customers and post it on your office wall. It's like a wanted poster for good customers. If you know what you are looking for you are more likely to find it.
7. What Does a Reporter Want?
   What does a reporter what when they interview you?
8. What Guerrillas Know About USPs
   A USP is a unique selling proposition: your proprietary competitive edge stated in clear, concise terms.
9. What is a 3-D Public Relations Campaign?
   What was a 3-D marketing model must now become a 4-D model to corporate social media. This is how you crate an effective 4-D marketing campaign
10. What is Public Relations?
    PR should be the guardian of an organization's brand, and that concept of brand is not just reserved for a private sector, product-oriented company. The concept of brand, what an organization is, what is it about, what it wants to say, is the organization's being, and PR is often its protector.
11. What Makes a Good Story?
    What makes a story interesting is often a combination of the interests of the audience, the interests and abilities of the reporter, and a long history of journalistic tradition.
12. What Not to Do at the Dining Table
    Although the term dining generally refers to the act of eating, we have come to utilize dining as a means to socialise and conduct business. Unfortunately when we're unsure how to skillfully navigate a meal, the dining experience can become an awkward experience.
13. What people are saying about Sources
    
14. What publishers should do to implement data privacy protection
    With advancing technology, increased cloud integration and general increased reliance on vulnerable networks, keeping information away from skilled 'hacktivists' and tech-savvy malicious misfits is becoming harder by the day.
15. What's in your Plan B?
    When Murphy's Law decides to ply its magic to your trade show strategy you need a contingency. It’s called your Plan B. he following is a list of nine of the most common items to include in your Plan B.
16. When Bad Things Happen to Good Spokespeople: Handling Tough Interviews
    How to handle problems that arise in a media interview.
17. When & How to Hold a News Conference
    So before you decide to call a news conference, make sure that the circumstances meet ALL of the criteria.
18. When to Contact the Media
    Advice on when to contact the media.
19. Where did the trade show profit go?
    Capturing lead information at trade shows is a problem, with 69% of exhibitors not knowing how leads were being tracked. It is important to come up with questions that booth staff can use to focus their communication with visitors, and acquire better lead information.
20. Why Buyers Don't Choose You
    Positioning is basically how you differentiate yourself in the marketplace. The most powerful positioning addresses your prospects' (often unspoken) needs. It appeals to the emotions first, then the intellect.
21. Why Getting on a Show is So Important
    As people continue to hate advertisements and as the ability to skip thse advertisements become more acessible, companies are shifting thier advertising udget towards talk shows. Here's how to do it.
22. Why I Am Listed in Sources
    Over the years, I have turned to Sources time and time again to track down experts to interview for whatever newspaper or magazine article I happened to be researching at the time. So when the time came for me to position myself as an expert it was immediately obvious to me what I had to do: take out a listing in Sources.
    
23. Why Print and Online?
    Why does Sources still produce a print directory when all the information in Sources is available online for free?
24. Why Publicity Sometimes Fails
    You've done everything you can think of to publicize your new product launch, event, or small business. But nothing seems to work. Barbara Florio Graham explains why.
25. Why show leads are mishandled
    The number of leads that are obtained at a trade show that are mishandled is astounding. Whether you are exhibiting to increase business or have a communication need such as brand reinforcement, the contacts you make at trade shows are of value and that value decreases each day they go unanswered.
26. Wikipedia, the free encyclopedia
    Free online encyclopedia.
27. Wikipedia's article about Sources
    Local version on Sources website
    
28. Words That Work
    Despite sea change in customer attitudes, companies are still talking down to their clientele. All it takes is a subtle shift in your marketing language to produce noticeable results.
29. Writing a Successful Case Study
    Readers love a good story. That's why these chronicles of success will often stand out on the editor's desk while press releases, media kits and other media communications fight a tough battle just to get noticed.
30. Writing for broadcast
    Avoid the common pitfalls.

Y

1. You, Sources, and Getting the Most Out of the Internet
   Including Six Internet Fictions to Consider
   Internet facts and myths.
2. Your Customer Profile 1
   Part 1 - The Value of Creating a Customer Profile
   
3. Your Customer Profile 2
   Part 2 - How to Create a Customer Profile
   Do you know your customer? I don't mean whether their name is Antonio or Jessica, but rather, do you understand who they are as people and what motivates them?
4. Your Expo Toolkit
   Any number of things can go wrong with your trade show exhibit. It is important to plan ahead so that you can deal with problems as they arise. Siskind provides a starter checklist you can use and build off to ensure that you are well equipped before your exhibition.
5. Your virtual storefront: Your telephone
   Don't let a poorly thought out phone system interfere with your media relations.